Communications and Fundraising: a great divide or a beautiful partnership?
Picture the scene.
You are a well-known, successful charity. You have two teams – one focused on communications and the other fundraising. Both are working to an overarching goal to improve life for your organisation’s beneficiaries. Each team has an appreciation and understanding of the other’s strengths and skills. They both understand that they can achieve more by working together in an integrated way. They support each other at all times.
Well, according to a study of 115 fundraising and communications professionals commissioned by CharityComms, the answer is probably no.
CharityComms and Forster, the social change communications agency, have produced a research report, which highlights the need to increase co-operation between the fundraising and communications teams at leading UK charities.
The report quizzed 115 fundraising and communications professionals about their attitudes to each other. It investigates some of the key causes of friction and frustration and identifies 12 simple steps to help charities move towards a “one team, one target” approach.