CharityComms

Getting people with MS involved in their latest awareness-raising campaign has improved the quality of MS Society communications team output. Head of Communications Matthew Trainer tells Trina Wallace about the charity’s Putting the Pieces Together campaign.

The anti-bullying charity exploited an ongoing relationship with Google, to launch one of the most popular celebrity video-channels on YouTube. Barney Jeffries reports.

Student campaign group People & Planet have been nominated for a British Environmental Media Award, for their campaign to get universities to go green. As Barney Jeffries discovers, it was traditional techniques that got students doing the grass roots communications work, relying on a tried and tested formula: passion for the cause.

In our celebrity culture, enlisting the support of stars from the sporting, entertainment and broadcasting world can put your charity’s cause in the spotlight. Trina Wallace talked to Alison Tilbe, Head of the High Profile Supporters Team at UNICEF, to see how it’s done.

Alexis Dormandy explains the challenges engaging supporters and customers with a small marketing spend at a time when money is tight and the charity sector is becoming highly competitive.

Providing the ideal case study helped the Motor Neurone Disease Association get high profile coverage in an unexpected place. Gideon Burrows reports.

Sometimes you need to call in the experts to get your message across. Director of Communications at the NSPCC John Grounds tells Paul Allen how it’s done.

Organisational change is as important as your visual identity, Amanda Bringans tells Gideon Burrows.