How We Did It

Make your website smartphone friendly

With more people using their mobile to access the internet, charities should make sure their website is smartphone friendly. Gingerbread, the charity for single parents, shares some top tips on how to adapt your website.
Author: Lucy Abell
Job Title & Organisation: Head of Communications and Marketing, Gingerbread

Aligning policy and brand at the National Trust

The National Trust's Andrew McLaughlin talks about a recent restructure at the charity that placed comms and policy functions within the same division.
Author: Vicky Browning
Job Title & Organisation: Director, CharityComms

How Guide Dogs' campaign to stop dog attacks brought policy and comms together

Gudie Dogs' Louise Robertshaw explains how a successful campaign has encouraged integration between comms and policy.
Author: Vicky Browning
Job Title & Organisation: Director, CharityComms

Downsize your annual review

This year, the British Heart Foundation has thought small: its 2011 annual review measures just 10 x 6 cm. We speak to Louise Kyme, the BHF’s Design Manager, about the review.
Author: Louise Kyme
Job Title & Organisation: Design Manager, British Heart Foundation

The National Trust: launching the world’s first online farm

Learn more about the National Trust's innovative new online farming project, MyFarm.
Author: Amanda Prosser
Job Title & Organisation: Strategy Director, Public Zone

Letting donors decide who and where to help: My Action for Children

Action for Children's Matt Wenham tells us that the charity's new website promoting localised, project-focused fundraising is the way forward.
Author: Matt Wenham
Job Title & Organisation: Head of Direct Marketing and Relationship Fundraising, Action for Children

Redesign your website - with help from its users

Margaret O'Donnell, Head of Digital Media at British Red Cross, tells us how the charity put users at the heart of its website redesign and relaunch.
Author: Margaret O'Donnell
Job Title & Organisation: Head of Digital Media, British Red Cross

Amnesty International UK: Our adventures in social media campaigning

Amnesty International UK’s Fiona McLaren tells us how they built and used online communities to run a hugely successful campaign against Shell.
Author: Fiona McLaren
Job Title & Organisation: Online Communities Editor, Amnesty International UK

Barts and The London NHS Trust: what makes our PR team award-worthy

Barts and The London NHS Trust's Director of Communications, Susan Cunnington-King, gives an insight into the workings of their PR team.
Author: Ellie Brown

Royal Botanic Gardens, Kew: what makes our PR team award-worthy

We speak to Anna Quenby, Head of PR, about why Kew's PR team has been nominated for a PR Week award.
Author: Ellie Brown

The Royal British Legion: what makes our PR team award-worthy

The Royal British Legion has been shortlisted for Non-Profit Department of the Year in the PR Week Awards 2010. CharityComms finds out what makes their team so strong.
Author: Ellie Brown

The National Trust: what makes our PR team award-worthy

In this series, CharityComms speaks to the organisations shortlisted for Non-Profit Department of the Year in the PR Week Awards 2010. Here, the National Trust explains what makes their department successful.
Author: Ellie Brown

Using film to change behaviour: Let's Kick Homophobia Out of Football

Danny Lynch, Media and Communications Officer at Kick It Out, gives an insight into the campaign’s latest initiative tackling the problem of homophobia in the game.
Author: Danny Lynch

Crafting a successful partnership

Amalia McGibbon, PR Officer at Missing People, tells us how the charity maximised their visibility and fundraising by choosing the right partner
Author: Amalia McGibbon

Finding ways to Speak Out: Refuge's partnership with Avon

Refuge's Janqui Mehta gives us an in-depth view of the charity's partnership with Avon, and the campaign they created together
Author: Janqui Mehta

Posters on the Underground

Winnie Coutinho, Head of Campaigns and Communications at Changing Faces, tells us how the charity developed a successful and beneficial relationship with Transport for London
Author: Winnie Coutinho

Maximising return on investment: seven tips for a successful anniversary campaign

Zoe Amar, Lasa's Marketing and Business Development Manager, talks about the lessons she learnt when Lasa celebrated its 25th anniversary
Author: Zoe Amar

Tackling poor reporting and stigma in the media

Katherine Sladden, Communications Manager at the National AIDS Trust, tells us how their innovative Press Gang scheme has helped to counter negative media coverage of HIV/AIDS
Author: Katherine Sladden

Success with social media

Stonewall's Gary Nunn discusses the charity's innovative, integrated campaigning
Author: Gary Nunn

Creating behaviour change

Sinead Rippington reports on effective environmental campaigning.
Author: Sinead Rippington

How to manage a successful rebrand

Lally Pearson reports on how Action for Children managed one of the sector's biggest rebrands
Author: Lally Pearson

Charity swaps PR services for donations

PR Manager Ben Sutcliffe tells Emma Wickenden how his charity has offset a drop in its street collecting income by offering its public relations services to businesses.
Author: Emma Wickenden

How Sustrans won the lottery

Gill Harrison, Press and PR Manager with Sustrans, tells Barney Jeffries how the transport charity grabbed a once-in-a-lifetime opportunity
Author: Barney Jeffries

How to Rebrand - Macmillan Cancer Relief

Organisational change is as important as your visual identity, Amanda Bringans tells Gideon Burrows
Author: Gideon Burrows

How to Recruit an Advertising Agency

Sometimes you need to call in the experts to get your message across. Director of Communications at the NSPCC John Grounds tells Paul Allen how it’s done
Author: Paul Allen

Motor Neurone on Getting Coverage in Unexpected Places

Providing the ideal case study helped the Motor Neurone Disease Association get high profile coverage in an unexpected place. Gideon Burrows reports
Author: Gideon Burrows

From Orange to (RED) for Dormandy

Alexis Dormandy explains the challenges engaging supporters and customers with a small marketing spend at a time when money is tight and the charity sector is becoming highly competitive
Author: mad.co.uk

UNICEF - How to build an effective celebrities team

In our celebrity culture, enlisting the support of stars from the sporting, entertainment and broadcasting world can put your charity’s cause in the spotlight. Trina Wallace talked to Alison Tilbe, Head of the High Profile Supporters Team at UNICEF, to see how it’s done
Author: Trina Wallace

People & Planet: Passion for the cause

Student campaign group People & Planet have been nominated for a British Environmental Media Award, for their campaign to get universities to go green

How Beatbullying became a hit on YouTube

The anti-bullying charity exploited an ongoing relationship with Google, to launch one of the most popular celebrity video-channels on YouTube. Barney Jeffries reports
Author: Barney Jeffries

How to put together an awareness-raising campaign – The MS Society

Getting people with MS involved in their latest awareness-raising campaign has improved the quality of MS Society communications team output. Head of Communications Matthew Trainer tells Trina Wallace about the charity’s Putting the Pieces Together campaign
Author: Trina Wallace

Mental Health Alliance - Successful Campaigning Work

Thanks to some savvy media and campaigning work, the Mental Health Alliance has successfully pressed for significant changes to the Mental Health Bill. Alliance Chair Andy Bell tells Trina Wallace about this communications success
Author: Trina Wallace

Putting together a more effective communications strategy for the National Autistic Society (NAS)

Putting together a more effective communications strategy for the National Autistic Society (NAS) meant getting all departments singing from the same hymn sheet. Trina Wallace talked to NAS Director of Communications Benet Middleton
Author: Trina Wallace

How Leonard Cheshire Disability captured the Great British public's attention

Judith Barnard, Leonard Cheshire Disability’s Communications Director, tells CharityComms about their hugely successful campaign - Creature Discomforts
Author: Judith Barnard