Insider Secrets

Looking beyond the big picture: conveying brand through language

Emmie Spencer explains why the words you choose speak volumes about your brand and gives her tips on how you can find a voice that gets your message across loud and clear.
Author: Emmie Spencer
Job Title & Organisation: Creative Strategist, Neo

CSR and Employee Volunteering: the new frontier

Felicity McLean argues that focusing on employee engagement will reinvigorate corporate-charity partnerships.
Job Title & Organisation: Felicity McLean

Reshape your content on a tighter budget

As organisations juggle diminishing comms budgets around increasingly ambitious goals, Susannah Randall and Catherine Raynor share some simple tips for re-shaping content to create more impact.
Author: Susannah Randall and Catherine Raynor
Job Title & Organisation: RandallFox

Target your audiences on a tighter budget

Susannah Randall sets out five steps to help you understand your audiences and apply your knowledge to your comms
Author: Susannah Randall
Job Title & Organisation: Director, RandallFox

Measuring your website’s impact with Google Analytics

How can you measure your impact online? Matt Haworth gives his tips on going further than recording number of visitors and page views.
Author: Matt Haworth
Job Title & Organisation: Producer, Reason Digital

Tips for solo communications officers in small charities

Autism West Midlands’ Sarah Francis is the sole comms person at her organisation. Here she shares tips for others in the same position.
Author: Sarah Francis
Job Title & Organisation: Communications Manager, Autism West Midlands

The power of real voices: working with case studies in video

Gaby Jeffs talks about how to connect with a target audience using video and case study stories.
Author: Gaby Jeffs
Job Title & Organisation: Producer and Director, Magneto Films

How can you help an agency to understand your tone of voice and brand perspective?

Any agency you work with needs to understand your brand - otherwise they won't be able to represent it. Oxfam's Rachel Brown shares tips on communicating your brand to an agency.
Author: Rachel Brown
Job Title & Organisation: Head of Market Insight, Oxfam GB

Making the most of awareness weeks

Lisa Mangan gives top tips on how to ensure an awareness week works for your organisation.
Author: Lisa Mangan
Job Title & Organisation: Freelance media trainer and communications consultant for the not-for-profit sector

Comment: How to use language and tone of voice to create a distinctive brand

How have Innocent and Oxfam GB developed and maintained their tone of voice? Dan Dufour reports from June 2011's Brand Breakfast.
Author: Dan Dufour
Job Title & Organisation: Senior Planner, The Good Agency

It’s the way that you say it: top tips for public speaking

Linsay Black shares techniques to improve your volunteers' presenting skills.
Author: Linsay Black
Job Title & Organisation: Blackharrow Marketing Communications

Stand and deliver: Teaching public speaking to volunteers

Linsay Black talks about how to turn your volunteers into strong public speakers - and utilise the power of their stories.
Author: Linsay Black
Job Title & Organisation: Blackharrow Marketing Communications

Seven things we learnt at the Developing Your Brand and Image Conference

From using social media to learning branding lingo, Trina Wallace shares highlights from the CharityComms conference on brand and image.
Author: Trina Wallace

Getting volunteers to join, contribute well and want to stay

Able and How's Kim Nightingale on how you can give more support to your volunteers.
Author: Kim Nightingale
Job Title & Organisation: Consultant, Able and How

Lessons from the Internal Communications and Employee Engagement workshop

Ellie Brown reports from the CharityComms event on Internal Communications
Author: Ellie Brown
Job Title & Organisation: Communications Officer, CharityComms

PR: no magic buttons, it's all about relationships

Good PR, bad PR, "we need PR"... Public relations has become shorthand for a mystical wand that turns the mundane into media success; but the fundamentals are really just about telling a story, and being human.
Author: Rob Dyson
Job Title & Organisation: PR Manager, Whizz-Kidz

Things we won’t repeat in 2011!

Kevin Baughen shares five lessons learnt in 2010 that will help improve your communications in 2011.
Author: Kevin Baughen
Job Title & Organisation: Founder, Bottom Line Ideas

Highlights from CharityComms’ Marketing on a Shoestring Conference

Author: Ellie Brown
Job Title & Organisation: Communications Officer, CharityComms

Comment: Positioning and differentiation

The Good Agency's Dan Dufour reports on how Tate engage with their visitors and supporters to ensure they stay relevant and successful.
Author: Dan Dufour
Job Title & Organisation: Senior Planner, The Good Agency

Engaging staff and volunteers in an area of change

Paul Sweetman offers practical advice on how charities can communicate internal changes, like cuts to funding and service reduction, to employees and volunteers.
Author: Paul Sweetman
Job Title & Organisation: Director, Fishburn Hedges

Five things we learned at the Digital Communications on a Shoestring Conference

Author: Trina Wallace
Job Title & Organisation: Writer, ngo.media

Getting the best out of email newsletters

Emma Wickenden shares highlights from September's CharityComms seminar.
Author: Emma Wickenden
Job Title & Organisation: Events and Communications Manager, CharityComms

Charity Apps - making them ‘Appen’

Martin Campbell, Managing Director of Baigent Digital, explains Apple's Apps and gives a step by step guide to creating one.
Author: Martin Campbell
Job Title & Organisation: Managing Director, Baigent Digital

Copywriting - where to begin?

Neil Johns, director of Rodgers Johns Publications, gives a step by step guide to improving your copywriting skills
Author: Neil Johns
Job Title & Organisation: Director, Rodgers Johns Publications

Six things we learnt at the 'Making the media take notice' seminar

Ellie Brown reports on the May CharityComms seminar
Author: Ellie Brown

Six things we learned at the Measuring Impact, Communicating Results conference

ngo.media's Trina Wallace reports from the latest CharityComms conference
Author: Trina Wallace

Bringing your brand and your business strategy together

Dan Dufour, consultant at The Team, reports from the latest charity Brand Breakfast
Author: Dan Dufour

Managing your brand - on a global scale

Ellie Brown reports on a CharityComms seminar that addressed the problems of international branding
Author: Ellie Brown
Job Title & Organisation: CharityComms Intern

Top Tips for Tweeters

Find out how others are using Twitter
Author: Emma Wickenden

E-communications on a shoestring

Christina Turner reports on Sue Fidler's session at Marketing and Communicating on a Shoestring
Author: Christina Turner

Effective, low cost techniques for generating high profile campaigns

Niall Cowley tells CharityComms how charities, with limited communications and marketing budgets, can get cut-through in today’s competitive environment.
Author: Emma Wickenden

Highlights from Marketing and Communicating on a Shoestring, 5th March 2008

Emma Wickenden shares highlights from a recent CharityComms conference about marketing and communicating on a shoestring.
Author: Emma Wickenden

Volunteers

Experienced charity communicators offer top tips on how to use communications volunteers effectively

Coordinating local communications

Depending on their size, charities deal with local communications in different ways. Experienced charity communicators tell us what works best for them

How to get local TV coverage

At NCVO’s National PR Conference in July, BBC East Midlands Today reporter Quentin Rayner offered his top tips for getting coverage on local TV
Author: Quentin Rayner

Celebrity endorsement – a luxury or a necessity?

Sandra Mattocks, Celebrity Consultant, offers her advice on celebrity endorsement
Author: Sandra Mattocks

Tips for successful lobbying

Jenny Stevens from Stonewall - an organisation renowned for its legislative successes, shares her top tips for successful lobbying.
Author: Jenny Stevens

The Value of your Annual Report

Frank Learner from Greengage Associates offers his advice on producing annual reports
Author: Frank Learner

How to brief a PR agency

Advice on how to produce a comprehensive brief for your PR agency
Author: Marysia McSperrin

Budgeting For PR

Budgeting is an annual headache for many. Niki Austin, Head of PR at The Brooke, offers some advice on prudent PR
Author: Niki Austin

The impact of Social Networking

Steve Paul, from integrated design consultancy Small Back Room, gives us a picture of how social networking is currently being used in organisational communications
Author: Steve Paul, Small back room

Why charities need to use social media

Marketing and Communications Consultant Rachel Beer tells us why charities should be using social media and what they should consider before they get started
Author: Rachel Beer