The following is a list of speakers from Branding image and reputation. To see their presentations please click on the files below each name:
Morning plenary and small group sessions
Betty McBride, Director of Policy and Communications from British Heart Foundation, talked about brand and integration.
Branding at BHF (808.97KB)
Max du Bois, Executive Director of Spencer du Bois discussed the practicalities of building a more powerful brand.
Dan Dufour a Brand Communications Consultant from The Team, presented on how to keep your brand on a tight rein in-house. Dan also gave a step-by-step guide to successful rebranding.
Internal branding workshop (2740.94KB)
Rebranding (2044.76KB)
Afternoon plenary and small group sessions
Polly Neate, Executive Director of External Relations & Communications at Action for Children, revealed how one of the UK's biggest ever charity rebrands was achieved.
Action for Children Rebrand (474.71KB).
Gail Scott-Spicer & Chris James Director of Marketing and Communications & Head
of Corporate Communications at The Scout Association, talked about driving brand development in practice.
Driving brand development in practice (23186.69KB)
Ben Jackson, Associate Director at Forster, discussed how to use brand to deliver tangible changes in attitudes, behaviour, policy and practice.
Branding for change (2625.45KB)