On Thursday, 5th March, 2009, the second of the Inspiring Communications conferences took place at the St Albans Centre in London.
This second event was all about marketing and communicating on a shoestring.
Please find the speakers' presentations below:
Morning plenary and group sessions:
Niall Cowley, from Bright Young Things, explained how charities can punch above their weight using clever media relations, celebrities and social networking.
To download Niall's presentation please click here
Patrick Cox, from Small Charities Coalition told delegates about how a giant pair of rubber testicles won great publicity and secured TV coverage despite no staff and a tiny budget.
To download Patrick's presentation please click here
Jane Powell, from C.A.L.M. the innovative young men’s anti-suicide charity, discussed how she got advertising for free for C.A.L.M.
To download Jane's presentation please click here
Sue Fidler, from Sue Fidler Ltd, shared her tips on how charities can make the most of the opportunities technology offers.
To download Sue's presentation please click here
Diane Lightfoot from United Response, gave us the inside story on how her charity adapted its marketing to fit with the needs of the Government’s national personalisation agenda of the social care market.
Afternoon plenary and group sessions:
Ian Leggett, People & Planet told delegates about how their Green League for Universities’changed attitudes, won awards, secured media coverage and reduced carbon emissions.
Nick Aldridge, from MissionFish explained how eBay for Charity gives all UK charities free access to the UK’s biggest ecommerce website.
To download Nick's plenary session presentation please click here
To download Nick's presentation please click here
Kim van Niekerk and Pauline Broomhead, from Foundation for Social Improvement gave 10 tips, for charities with small budgets, to boost their marketing.
To download Kim and Pauline's presentation please click here