Please find below details of each speaker's presentation including their slides where possible.
Speakers:
Sonya Roberts, former Senior Media and Communications Consultant, Parkinson's Disease Society, and Paul Thomas, Senior Consultant, Trimedia UK.
The award winning Brain Donor Appeal launched Parkinson's Awareness Week in April 2009. It was a call for people with and without Parkinson's to register to donate their brains with the Parkinson’s Disease Society (PDS) Brain Bank. One of the aims of the campaign was to double the number of people on the register to 2000, by the end of 2009. 
After the first appearance, on BBC Breakfast, by the PDS President Jane Asher, there were 700 email enquiries and within two months the registration target was met. Every national newspaper covered the story – some covered it twice. The story appeared in over 60 regional newspapers and it generated dozens of interviews for national and regional broadcast media.
Sonya and Paul told delegates about the strategy behind the successful Brain Donor Appeal campaign. They also discussed its aims, successes, failures and overall impact.
Download their slides: click here
Joe Barrell, Director of Communications, Save the Children
Save the Children has a long history of using powerful photography to mobilise supporters. In January 2009 they launched the Enough is Enough campaign which used press advertising featuring an emotive image of a distressed boy who'd just learned his uncle had been killed in the strikes in Gaza, being comforted by his mother. The image featured a text petition for people to call for a ceasefire, and a Facebook site, which together resulted in more than 200,000 responses within the first few days. This led to the delivery of a petition to Downing Street, with a large number of petitioners converting to committed supporters.
Focusing on the strategy behind the campaign Joe told delegates about how Save the Children is embracing new and integrated campaigning techniques.
Slides not available.
Max du Bois, Executive Director, Spencer du Bois
Breast Cancer Care want every person affected by breast cancer to get the best treatment, information and support. However, a crowded and confusing environment meant people were potentially missing out on support when they needed it most. Realising the need to clearly articulate what they do and claim their territory, the charity decided to review its positioning and identity.
Max du Bois told delegates about the strategy behind the rebrand including the practicalities of research and consultation.
Download their slides: click here