CharityComms Seminar: Creating Powerful Communications Strategies

Date: January 19, 2011
Length: Two hours
Location: London
Organiser: CharityComms

Please find speakers' presentations below:



What does a good communications strategy look like?   

Speaker: Ben Matthews, Founder, Bright One
Download: What does a good comms strategy look like (1132.76KB)


      
The Importance of Research and Insight

Speakers: Amanda Prosser, Director of communications agency, Public Zone
Becky McLauchlan, Head of Communications and Campaigns, Play England
Download: The Importance of Research and Insight (1243.82KB)

   


How to measure the success of your strategy 

Speaker: Ellen O’Donoghue, Head of Behaviour Change, Forster 
Download: How to Measure the Success of Your Strategy (1281.16KB)

 
 
For more advice on evaluating campaigns, take a look at this presentation: http://awesome.good.is/misc/innovation_in_evaluation.pdf