Resources
Hear interviews with the speakers:
Lynda Thomas, Director of External Affairs at Macmillan Cancer Support, talks to CharityComms' Director Vicky Browning on what makes a strong charity brand: Listen!
Simon Bottery, Director of Fundraising, Policy and Communications at Independent Age, speaks to CharityComms' Director Vicky Browning on brand mission and values: Listen!
Carolan Davidge, Brand and PR Director at Cancer Research UK, talks to CharityComms' Director Vicky Browning about public perceptions of brand: Listen!
Download speakers' presentations:
What makes a strong charity brand?
Speaker: Lynda Thomas, Director of External Affairs, Macmillan Cancer Support
Presentation download: Strong charity brands (5697.03KB)
Bringing your brand and business strategy together
Speaker: Simon Bottery, Director of Fundraising, Policy and Communications, Independent Age
Presentation download: Brand and strategy (3282.21KB)
Brand health check
Speaker: Michele Madden, Managing Director (Research and Strategy), nfpSynergy
Presentation download: Brand health check (497.45KB)
Building brand communities using social media
Speaker: Gary Nunn, Communications Officer, Stonewall
Presentation download: Social media (406.97KB)
Crystallising your vision, mission and values
Speaker: Dan Dufour, Senior Brand Planner, The Good Agency
Presentation download: Vision, mission and values (2332.96KB)
Monitoring your brand online
Speaker: Bryan Tookey, COO, Brandwatch (replacing Giles Palmer, CEO, Brandwatch)
Presentation download: Monitoring your brand online (935.79KB)
Building your brand from the inside-out
Speaker: Helen de Soyza, Brand Manager, Action for Children
Presentation download: Getting staff on board (2638.73KB)
Rebranding your charity: when, why and how for best results
Speakers: Steven Ramsay, Creative Director, Baigent Digital and Juliette Stevenson, Information and Communications Officer, Refugees into Teaching
Presentation download: Rebranding (9571.55KB)
Using long-term brand building to boost fundraising
Speaker: Claire Nuttall, Strategy and Innovation Director,1HQ
Presentation download: Brand building to boost fundraising (14352.60KB)
Using mobile apps as part of your brand’s digital marketing strategy
Speaker: David Barker, Director of Communications, Breakthrough Breast Cancer
Presentation download: Using mobile aps (2775.53KB)
Developing effective co-branding projects
Speakers: Jill McCall, Brand Manager, Cadbury and Karen England, Director of Fundraising, Make-A-Wish Foundation UK
Presentation download: Co-branding (899.40KB)
This event was sponsored by Everyday Hero. Everyday Hero firmly believe that a successful fundraising campaign should be all about you. That's why a fundraising campaign built using Everyday Hero's HEROix 3.0 software will reflect your brand and your cause because it's you your supporters care about.
To find out more about Everyday Hero please visit: http://www.charity.everydayhero.co.uk/