Evaluation is a key matter for all charity communications professionals. It enables you to deliver tangible evidence of your successes and understand how to improve. This seminar gave an overview of how to get started, from planning to measuring and evaluation.
Speakers' presentations
The theory: evaluating PRSandra Macleod, Chief Executive, Echo Research
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Evaluation and communications planning at Westminster City CouncilNeil Wholey, Head of Research and Customer Insight, Westminster City Council
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Cost effective ways to measure social media activitiesNatasha Theobald, Head of Communications, I CAN
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