This CharityComms conference on measuring and communicating the impact of your charity took place on 28 April 2010.
Please find speakers' presentations below, and keep a look out for the related articles we'll be producing by signing up to our newsletter.
Presentations
The inside story on communicating results to funders
Content: This plenary session gave an insider’s perspective on the use of results information in grant applications.
Speaker: Clare Thomas, Chief Grants Officer, City Bridge Trust
Download the presentation here: Communicating results to funders
Further reading: The City Bridge Trust
Is your campaign making a difference?
Content: Delegates learnt how to create evaluation frameworks for their campaigns.
Speaker: Susie Rabin, Campaigning Effectiveness Manager, NCVO
Download the presentation here: Is your campaign making a difference?
Further reading: NCVO: strategy and impact
Bring dry and dusty information to life
Content: Advice from the experts on bringing results information to life.
Speakers: Robert Longley Cooke, Executive Director of Marketing, WRVS. Gideon Burrows, Editor, ngo.media.
Further reading: ngo.media's Good Writing for Charities bulletin
How was it for you?
Content: NPC gave practical tips and examples from their latest guide to analysing charities, which aims to help the third sector collect evidence on the results it achieves.
Speaker: Lucy Heady, Head of Measurement, NPC
Download the presentation here: How was it for you?
Further reading: NPC's the little blue book
Integrating impact reporting
Content: Practical advice on integrating impact reporting into your organisation.
Speaker: Brian Lamb, former Executive Director of Advocacy and Policy, RNID
Download the presentation here: Integrating impact reporting Further reading: RNID's
The Value of Impact Reporting
Measuring to improve your communications
Content: A case study from the National Trust demonstrating how they used measurement to improve their campaigns.
Speakers: Laura Palmer, Social Marketing Campaigns Manager, National Trust.
Rebecca Speight, Regional Director for the East Midlands, National Trust. Francis Mullins, Forster
Download the presentation here: Measuring to improve communications
Ten ways to communicate your impact
Content: a practical tongue-wagging attempt to get participants to think about how they can communicate their impact.
Speaker: Joe Saxton, Driver of Ideas, nfpSynergy
Further reading: nfpSynergy's
Getting the message across: practical strategies to help charities change the way stakeholders see them
Attaching financial value to social benefits
Content: This session was designed to give delegates the basics in measuring impacts using the Social Return on Investment (SROI) model.
Speaker: Jeremy Nicholls, Chief Executive, SROI Network
Download the presentation here: Attaching financial value to social benefits
Further reading: The SROI Guide 2009
This event was sponsored by Forster - leaders in ethical marketing, social PR and design.
Our next conference is on 24 June 2010 and it's all about preparing your organisation’s communications strategy for changes in politics, technology and society. With the forthcoming election, this is a must attend event for anyone who has input into their organisation’s communications strategy. You can find out more here: www.charitycomms.org.uk/conferences