Marketing on a Shoestring Conference

Date: December 02, 2010
Length: 1 day
Location: London
Organiser: CharityComms


 

Read live tweets from the day: tweetdoc (284.06KB)

See pictures from the day: www.flickr.com/photos/charitycomms

Presentations:


Content:
Professor Ian Bruce set the scene with a look at the adoption of marketing practice by the voluntary sector.

Speaker: Professor Ian Bruce CBE, President, Centre for Charity Effectiveness, Cass Business School, City University London

Download the presentation: Ian_Bruce (317.87KB) 

Further reading:  www.wcomc.org/CentreCE.html




Content: How Refuge punches above its weight 

Speaker:
Janqui Mehta, Senior Communications Officer, Refuge

Download the presentation: Refuge (6300.97KB)

Further reading: http://www.refuge.org.uk/  




Content: Social media marketing at Breast Cancer Care

Speakers: Bertie Bosrédon, Assistant Director of Services (Information & Multimedia), Breast Cancer Care and Leah Williams, Community and Social Media Manager, Breast Cancer Care



Download the presentation:
Breast Cancer Care (3368.11KB)

Further reading: http://www.breastcancercare.org.uk/  

 

 

Content: Techniques for nurturing creativity   

Speaker:
David Bliss, Associate, Impact Factory


Download the presentation:
David_Bliss (2773.68KB)

Further reading:   http://www.impactfactory.com/

 

 

Content: How Dementia UK rebranded on a budget

Speakers: Claire Curtis, Fundraising and Communications Manager, Dementia UK and Kirsty Marrins, Communications Officer, Dementia UK


Download the presentation:
Dementia UK (1591.89KB) 

Further reading: http://www.dementiauk.org/ 

 

 

Content: Sharpen your networking skills

Speaker: Tess Woodcraft, Director, The Centre for Strategy and Communication


Download the presentation:
Tess Woodcraft (562.61KB)

Further reading: http://www.the-centre.co.uk/

 

 

Content: Putting your audience at the heart of your marketing

Speaker: Peter Gilheany, Communications Director, Forster


Download the presentation:
Peter Gilheany (1013.51KB) 

Further reading: http://www.forster.co.uk/

 



Content:
Forming effective corporate partnerships

Speaker: Eve Riddle, Project Lead, Macmillan Cancer Support

Download the presentation: Boots Macmillan (510.55KB)

Further reading: http://www.macmillan.org.uk/

  

 

Content:
How can communications and fundraising departments work together to create strong, cost-effective marketing materials?

Speakers: Robert Marsh, Director of Fundraising and PR, Combat Stress and Jean Marray, Communications Manager, Combat Stress


Download the presentation:
Combat Stress (612.04KB)

Further reading: http://www.combatstress.org.uk/

 

 

Content: Communicating the essence and uniqueness of your organisation

Speaker: Max du Bois, Executive Director, Spencer du Bois  
 


Download the presentation:
Spencer du Bois (1025.59KB)

Further reading: http://www.spencerdubois.co.uk/




Content:
Improve your copywriting

Speaker: Neil Johns, Director, Rodgers Johns Publications  


Download the presentation:
Neil Johns (363.69KB)

Further reading: http://www.rodgersjohns.com/

 

 

Content: Testing your messages with focus groups

Speaker: Michele Madden, Managing Director, nfpSynergy


Download the presentation:
nfpsynergy (406.08KB)

Further reading: www.nfpsynergy.net


If you would like to learn about other CharityComms events please visit: www.charitycomms.org.uk/events