From environmental destruction and global poverty to child abuse and rising obesity levels, we’re facing some serious problems. So how can charities influence people to behave in a way that’s good for their health, community and society?
This one-day conference examined how charities are successfully using social marketing to change behaviour and how to research, plan, implement and evaluate your campaigns.
Resources
Ipsos MORI's Dan Wellings on how to research audience needs:
Listen to David Bowles, Communications Director at RSPCA, give advice on using money wisely in your behaviour change campaigns.
Find out what delegates were saying on Twitter during the conference: download tweets from the Social Marketing Conference.
Speakers' presentations
Potentials and limitations of changing behaviour through communications
John Isitt, Director, Resonant Media
Download John's presentation
A new approach: recognising the importance of values and framesMartin Kirk, Head of UK Campaigns, Oxfam GB
Download Martin's presentation
Influencing the behaviour of the T4 Crowd
Chris Lunn, Health Campaigns Manager, Cancer Research UK
Download Chris' presentation
Using charity budgets effectively
David Bowles, Communications Director, RSPCA
Download David's presentation
Planning your social marketing campaign
Craig Lister, Public Health Manager, NHS Bedfordshire
Download Craig's presentation
Using social marketing to reduce mental health discrimination
Kate Stringer, Communications Manager, Time to Change
Sarah Cohen, Social Marketing Manager, Rethink
Download Sarah and Kate's presentation
Is Behavioural Economics the new Social Marketing?
Viv Caisey MA FCIM, Social Marketing and Behavioural Change Consultant
Stephen Young BA MA, University of Brighton Business School
Download Viv and Stephen's presentation
The role of research in social marketingDan Wellings, Head of the Behaviour Change Unit, Ipsos MORI
Download Dan's presentation
Using video in the social marketing mix
Gaby Jeffs, Producer Director, Magneto Films
Download Gaby's presentation