CharityComms

Conference: Legacy Fundraising

Exploring an integrated approach

Join us at our annual legacy fundraising conference, the key event of the year for legacy fundraisers.

With so many pioneering new ideas and developments currently happening in the world of legacy fundraising, how worried should we be about the current economic climate? This conference is an opportunity to be inspired, develop fundraising ideas and gain practical know how to help further your legacy strategy.
It is well recognised that legacy fundraising is crucial to charities and among the most cost effective ways to fundraise. A full day dedicated to legacy fundraising, this year’s annual conference includes an extended selection of advice sessions, leading sector experts share their ideas and experience and we showcase a range of first-class case studies for your benefit.

Legacy fundraising is crucial to charities and among the most cost effective ways to fundraise. This year’s annual Legacy Fundraising Conference is an opportunity to keep up to date with the latest developments in the sector. The event is packed with information and advice to help improve your legacy fundraising strategy.

Conference topics include:

· Confronting the economic climate

· Broadening your legacy message

· Integrated approaches to legacy fundraising

· Improving online legacy communication

· Masterclass on successful legacy marketing

· Opportunities for donor development

Key speakers include:

Alex McDowell, Legacy Marketing Manager, NSPCC

Allan Freeman, Director, Freestyle Marketing

Chris Farmelo, Director, Legacy Foresight

Clair Lucy, Legacy Marketing Manager, Mencap

Iain McAndrew, Head of Legacies, Save the Children

Matthew Lagden, Head of Lifetime Support and Legacy Management, Action for Children

BOOK NOW at http://www.institute-of-fundraising.org.uk/booklegacy

To view the full programme visit: http://www.institute-of-fundraising.org.uk/legacy

FOR ALL ENQUIRIES:
Tel: 0845 337 2734
Email: events@institute-of-fundraising.org.uk