BOOK PROGRAMME PRICES LOCATION PROMOTIONAL OPPORTUNITIES
You work for a small charity and you might even be the only person handling communications. Each day you’re pulled in a hundred different directions and you’re expected to be all things to all people. One minute you’re writing a newsletter, running an event or updating the website, and the next you’re creating brand guidelines, designing a flyer or learning about data protection.
But there’s help at hand - we know you don’t have huge budgets but this event is money well spent! Join us at this packed day to learn practical skills and find out how you can make the most of your time and resources to produce strategic communications that really get results and fulfil your organisation’s overall objectives.
We know your roles can be varied so we’re including plenty of bite-sized breakout sessions to choose from, allowing you to really tailor the day to your position and needs.
On the agenda
- The busy person’s guide to social media
- Tips for lone communicators
- Health check your technology and systems
- How Maggie’s builds low-cost, big impact media campaigns
- Creating a communications strategy for small organisations
- Making the business case for communications and getting internal buy in
- How health charity ERIC ran a successful awareness campaign on less than £500
- Top tips for rapid response PR
- Email for small charities: building, segmenting and targeting your lists
- Evaluating PR Effectiveness
- How The Hepatitis C Trust got policy makers to sit up and take notice
- Connecting with the media online
- Brand building for small charities
- Top tips for building campaigns around calendar hooks and events
Who should attend?This event is aimed at communications, marketing and public relations professionals on a budget and in particular will be most relevant to small charities or charities with solo comms people.
PROGRAMME
| 08.30 - 09.30 | Registration and refreshments |
| 09.30 - 09.40 | Welcome, Vicky Browning, Director, CharityComms |
09.40 - 10.10
| Plenary one: Seeing the bigger picture
Being strategic in your approach to communications is vital when you have limited time and resources. Fiona will outline the main steps for creating a strategy that will focus your thinking, drive day-to-day work and give better results. She will talk candidly about the challenges she faced when creating and implementing the National Literacy Trust’s first strategy plus outline how it has supported their work.
Fiona Lewis, Head of Communications, National Literacy Trust |
| 10.40 - 10.55 | Plenary two: How ERIC ran a successful awareness campaign on less than £500
Health charity ERIC works to reduce the suffering caused to young people by bladder and bowel problems. Despite being a small charity dealing with a sensitive subject, it consistently punches above its weight and has won multiple awards for its low-budget, integrated awareness campaigns. Be inspired by ERIC’s innovative approach and get tips to take back to the office.
Natasha Collins-Daniel, Education and Media Manager, ERIC
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10.40 - 10.55
| Top tips for rapid response PR
Jude Habib, Founder and Creative Director, Sounddelivery |
| 10.55 - 11.25 | Refreshment and networking break |
| 11.25 - 12.10 | Breakout session one |
| Breakout A | Tips for lone communicators
If you’re the sole comms person at your charity with a teeny tiny budget, managing everything from social media and marketing to newsletters and media relations, then this session is for you. With so many things competing for your precious time it can be a difficult balancing act. But help is at hand as Kirsty offers her top tips and performs comms surgery on your problems.
Kirsty Marrins, Communications Manager, Aspire |
| Breakout B | Email for small charities: building, segmenting and targeting your lists
Email is still one of the most effective forms of marketing for charities. But a strong list of contacts is essential for effective communications. In this session you’ll learn about the different low-cost or free ways for your charity to build its contacts, plus find out how you should segment, target and test your email campaigns.
Branislava Milosevic, Head of Digital, Save The Children |
| Breakout C | Connecting with the media online
Find out how you can connect with journalists online and win more media coverage. Emma will outline a number of strategies, from following journalists’ blogs and Twitter feeds to using free media leads services and creating a good online press office on a budget.
Emma Jones, Communications Director, Kizuka |
| 12.10 - 12.50 | Lunch |
| 12.50 - 13.10 | Speed networking |
| 13.10 - 13.55 | Breakout session two |
| Breakout D | Brand building for small charities
Strong brands are based on a clear understanding and articulation of who you are and what you do - without this your brand identity is meaningless. A comprehensible vision, mission and set of values will inspire internal and external support and connect people to your cause. In this session Nicole explores how to ensure the essential building blocks of your brand are firmly in place including what can be done in-house and when it’s time to bring in an agency.
Nick Christoforou, Managing Director, NEO |
| Breakout E | The busy person’s guide to social media
With so many things competing for your time, making room for social media can sometimes feel like one thing too many. In this session Sarah will be showing you some time-saving tools and ideas for making social media work across your organisation. We’ll be looking at what channels are best for your audiences, how to choose what to share and what free tools are available to measure your efforts. Come armed with your own examples of social media problems.
Sarah Jackson, Communications and New Media Manager, Womankind Worldwide |
| Breakout F | Health check your technology and systems
Having the right technology to begin with will save you money and time in the long run. This session looks at what essential systems you should have in place and how they can be integrated to make the most of every opportunity – from databases and websites to survey builders and mass mailer systems. In particular you will also hear about some free or low-cost systems out there.
Lasa (speaker tbc) |
| 14.00 - 14.30 | Plenary three: How Maggie’s builds low-cost, big impact media campaigns
Katie will give three inspiring examples of how to build a campaign using national media (including broadcast and social media) without a big budget or resources. This will include the best use of patrons, social media and case studies. Katie will give a frank account with the ups and downs of their journey, sharing her lessons and advice for smaller charities.
Katie Tait, Head of Media, Maggie's Cancer Caring Centres |
| 14.30-15.00 | Plenary four: How The Hepatitis C Trust got policy makers to sit up and take notice
Historically, Hepatitis C has been neglected and stigmatised, resulting in a lower number of people being diagnosed and treated for the disease and therefore a higher number of unnecessary deaths. The Hepatitis C Trust, which is led and run by people with personal experience of the disease, has been successfully challenging this through an awareness raising campaign that has had significant impact on policy makers, both nationally and internationally. Find out more about their campaign at this session.
Léann Lavery, Communications Manager, The Hepatitis C Trust |
| 15.00-15.15 | Top tips for building campaigns around calendar hooks and events
Alexandra Goldstein, Digital Marketing Officer, Dogs Trust |
| 15.15 - 15.35 | Refreshment and networking break |
| 15.35 - 16.20 | Breakout session three
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| Breakout G | Recording and editing audio on a budget
Slick audio pieces can be perceived as something only those with larger charity budgets can afford. Kellie will dispel this myth and show you how Contact The Elderly produced a successful, low-cost campaign with audio at its heart. She will look at how you can make audio part of a broader campaign, when to use it, what equipment you need, what free tools are available for editing and what you can expect to spend.
Kellie Smith, Communications Officer, Contact the Elderly |
| Breakout H | Making the business case for communications
As our economy wobbles on, many charity comms professionals still struggle to convince their organisations of the value of their work. Yet it's precisely at this time that we need effective communications the most. Attend this session and explore how you can demonstrate internally the importance of communications in delivering and driving your charity's organisational objectives.
Olivia Belle, Director of Communications, Help the Hospices
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| Breakout I | Measurement and evaluation on a budget
With a small budget and little time, evaluation of your communications can sometimes slide to the bottom of the to-do list. But in the long run your communications will be more effective, and resources better allocated, if you know what works. Ellen will talk about how you can measure your outcomes and outputs in-house and how to use these results to make the case for your work and improve your communications.
Ellen O'Donoghue, Director, Forster
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LOCATION
St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.
PRICES
Terms and conditions of booking can be found here:
http://www.charitycomms.org.uk/conference_booking_terms_conditions.aspx
A few notes: *Multiple place discounts do not apply if your organisation is booking places on different events. Any discounts, including for multiple bookings, are applied automatically at the time of booking. To get multiple place discounts you must book all places at the same time and on the same online booking form.
**Eligible organisational members of CharityComms receive ONE free place, at ONE CharityComms conference for each year of their membership. Book your place normally, and then email lally@charitycomms.org.uk to nominate your free place (
terms apply).