BOOK PROGRAMME PRICES LOCATION PROMOTIONAL OPPORTUNITIES
No charity can afford to miss out on the opportunities digital media offers to reach key audiences, build profiles and demonstrate impact. Ignore digital communications and you risk being left behind as other organisations engage your potential supporters. But use them without careful planning and research and you’ll waste time, money and effort.
Discover how charities are using the latest technologies and learn how to make digital communications work for your charity. Whether you want to learn how to step up your social media activity, be inspired by digital innovators or find out how to accurately measure your digital impact, you'll leave with practical advice guaranteed to radically improve your digital communications.
Our digital communications conference is always popular, last year we had to turn delegates away, so book early to avoid disappointment! Get updates about this event by following us on Twitter using hashtag:
#ccdigitalWho should attend?
Marketing, communications, public relations and digital professionals, or anyone with an interest in using digital communications to engage with stakeholders.
SPEAKERS INCLUDE:
Jonathan Simmons Managing Director
Public Zone
|  Damien Clarkson
Social Media Manager
NSPCC |
Tomas Rawlings
Creative Director
Auroch Digital
|
| Mike Callaghan, Industry Manager, YouTube Peter Giles, Sales Manager, YouTube | Dr Charmaine Griffiths, Multimedia Programme Director, British Heart Foundation
 | Justine Pannett, Senior Campaign Manager, RSPCA
Melanie Andrews, Digital Communications Manager, RSPCA |
 Andrew Cock-Starkey
MyFarm Project Manager National Trust | Mark Rock, Founder, Audioboo Liz Scarff, Digial Media Consultant, Save the Children | Zoe Williams
Columnist
Guardian |
Matt Haworth
Co-founder
Reason Digital 
|
Kirsty Stephenson
Digital Strategy and Project Planner
Child’s i Foundation | Ben Butler
Head of Digital
Drinkaware
|
Mario Dolcezza
Managing Directop
Diciamo
|
Vicky Browning
Director CharityComms | Crystal Interactive will be providing interactive voting technology on the day. We’ll collect people’s answers and create a presentation of the results – giving you an idea of how digital is being used in the voluntary sector. 
|
Advice surgeries with:
- Public Zone
- Engaging Networks
- Magneto Films
- Rogers Johns
- Crystal Interactive
This event is sponsored by Public Zone, who help pro-social organisations use digital to improve people's lives.
To find out more about Public Zone, please visit:
http://www.publiczone.co.uk/
PROGRAMME
Key: We hope delegates of all levels and budgets will be inspired by our plenary sessions. We’ve indicated next to each breakout if we feel it’s particularly appropriate for a certain level or budget.
B: Beginner
I: Intermediate
A: Advanced
BB: Big Budget
SB: Small Budget
Download the conference programme.
08.30 - 09.30 Registration and refreshments
09.30 - 09.40 Welcome: Vicky Browning, Director, CharityComms
09.40 - 10.20 Plenary one
Digital trends
Are you curious to see how the industry will evolve this year? Are you prepared for what’s coming next? Digital expert Jonathan Simmons will look at the latest trends that are impacting on charity digital communications, and show you how to plan for these in your digital strategy.
Jonathan Simmons, Managing Director, Public Zone
10.20 - 11.10 Plenary two
How we used digital to build and inspire our community
Child’s i Foundation is an inspiring example of a charity with engagement at the heart of its strategy. From the start, founder and leading TV producer Lucy Buck aimed to build a world-wide community that would care about her charity and watch it grow in real-time via integrated digital campaigns. Be inspired by how this tiny charity punches above its weight with its canny use of social media and determination to engage and motivate its supporters.
Kirsty Stephenson, Digital Strategy and Project Planner, Child’s i Foundation
11.10 - 11.30 Refreshment and networking break
11.30 - 12.10 Breakout session one. Please choose one session.
Breakout A: Embed and optimise your social media activities (I)
You've dipped your toe into the world of social media, but now you want to ensure you're achieving maximum impact. From working out where social media should fit in your organisation and who should be responsible for it, to integrating your social media channels and creating a social media policy - this session will show you how to better plan, embed and optimise your social media activities.
Damien Clarkson, Social Media Manager, NSPCC
Breakout B: How games can help your charity (B)
From Wii Fit to Farmville, games are now common currency for millions of us; the average social gamer is a 43-year-old woman and 8 out of 10 UK homes have one or more games consoles. But they can offer more than fun, research found 52% of players report games help them think about moral issues. Sega raised $250,000 to help with the Japanese earthquake in a week. This session introduces the gaming sector and explores its potential for charities.
Tomas Rawlings, Creative Director, Auroch Digital
Breakout C: Discovering your online impact (A)
Keeping an eye on your page views, Twitter followers and newsletter subscribers is very rewarding. But what's it really telling you? Learn about the real difference you're making online, and how you can get deeper insights into your service users and supporters. This session will give you the tools and techniques you need to prove impact to funders - or to persuade your charity to invest more in digital comms.
Matt Haworth, Co-Founder, Reason Digital
12.10 - 12.50 Lunch
12.50 - 13.10 Speed networking
It’s rather tempting to stick with the people you know isn’t it? But why not join this fast-paced networking encounter and meet new contacts, exchange ideas and be inspired by each other.
13.10 - 13.50 Breakout session two. Please choose one session.
Breakout D: Making the most of YouTube (B)
More than 48 hours of video is uploaded to YouTube every minute and the site gets a staggering three billion views a day. The message is clear - video is here, people love it and any organisation can use it to communicate their message and engage their audience. In this session you'll hear from the experts on how to develop your video strategy and what you can do to make the most of the world's largest video platform.
Mike Callaghan, Industry Manager, YouTube
Peter Giles, Sales Manager, YouTube
Breakout E: Media relations in a social world (I)
Social networking sites have become a key resource for journalists in their news gathering activities. In this session Guardian columnist Zoe Williams will give her perspective on how charities can grab the attention of media professionals and develop meaningful relationships in this space.
Zoe Williams, Columnist, Guardian
Breakout F: Launching MyFarm (A, BB)
Earlier this year the National Trust successfully launched the world’s first online experiment in farming and food production giving up to 10,000 members of the public a say in the running of a real working farm in Cambridgeshire. In this session delegates will hear the inspiring inside story of how MyFarm is successfully engaging, educating and connecting people with how their food is produced.
Andrew Cock-Starkey, MyFarm Project Manager, National Trust
13.55 - 14.35 Plenary three
Everyone's talking about...integration
Successful integration of on and offline communications in your campaigns and across your organisation is the holy grail for many charities. This inspiring case study illustrates how British Heart Foundation established a new Multimedia Unit bringing together the best of traditional and digital working, and how they are using a mix of creative tactics, expert channel planning and market insight to generate effective campaigns for the charity.
Dr Charmaine Griffiths, Multimedia Programme Director, British Heart Foundation
14.35 - 15.15 Plenary four
Cyber Pressure: bringing activism into the mainstream
Hear about the RSPCA’s The Big Stop campaign which successfully inspired, engaged and mobilised supporters to take action against the use of wild animals in UK circuses. Learn about how they used different social media channels to target their audiences and through listening to their supporters' needs created different actions so that everyone - from the activist to the concerned onlooker - was encouraged to take part.
Justine Pannett, Senior Campaign Manager, RSPCA
Melanie Andrews, Digital Communications Manager, RSPCA
15.15 - 15.35 Refreshment and networking break
15.35 - 16.15 Breakout session three. Please choose one session.
Breakout G: Using Audioboo (B, SB)
Audio offers charities a powerful, cost-effective and authentic way to communicate. Last year CharityComms was delighted to discover Audioboo, a free and easy-to-use service which allows you to record, upload and share audio clips, on the go, from your smartphone. We wanted to share this great find with you, so we’ve invited founder, Mark Rock, to show you the fundamentals of Audioboo plus examples of where other charities are using it well.
Mark Rock, Founder, Audioboo
Liz Scarff, Digial Media Consultant, Save the Children
Breakout H: Going mobile at Drinkaware (I, BB)
The remarkable growth of the smartphone market and dramatic rise in the number of people using mobile internet means no charity can afford to ignore mobile. In this session delegates will hear about the strategy and inspiration behind Drinkaware’s ¬¬Why Let Good Times Go Bad campaign, which features an app, mobile site and a mobile call to action.
Ben Butler, Head of Digital, Drinkaware
Breakout I: Managing your reputation online
Communicating ideas and opinions online has never been easier, leaving many organisations exposed and unsure of how to respond to negative attention. But some organisations are successfully using social media to influence consumer opinions in a positive manner that protects and reinforces their brand. This session will look to the commercial sector for manageable, cost-effective ways to protect your brand online.
Mario Dolcezza, Managing Director, Diciamo
LOCATION
St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.
PRICES
A few notes:
*Multiple place discounts do not apply if your organisation is booking places on different events. Any discounts, including for multiple bookings, are applied automatically at the time of booking. To get multiple place discounts you must book all places at the same time and on the same online booking form.
**Eligible organisational members of CharityComms receive ONE free place, at ONE CharityComms conference for each year of their membership. Book your place normally, and then email lally@charitycomms.org.uk to nominate your free place (terms apply).
Terms and conditions of booking.