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It’s not enough for charity communicators to simply tell the world about the great work their organisation does. Today charities are expected to demonstrate their impact.
Knowing how well your charity performs will help it to improve, develop and feel confident about the work it does. Good results should be shared far and wide with donors, funders, influencers, service users, staff and anyone who may be inspired to support your organisation.
But how can charities measure sometimes intangible benefits? How can they present results in an engaging and powerful way which fosters trust and demonstrates effectiveness? Join us at this one day conference to learn about the nuts and bolts of measuring and communicating impact.
On the agenda:
- Insider insight into what funders expect
- Practical guides on how to measure your impact
- ‘How we did it’ case studies from other charities
- Advice on bringing results information to life
Highlights
- Learn how to attach financial value to your impact using SROI
- Hear from City Bridge Trust’s Chief Grants Officer on what results information they look for in grants applications
- Find out how The National Trust used its evaluation framework to improve its results
- RNID looks at developments in the measurement and communication of impact
- NCVO explores how to effectively evaluate campaigns
Who should attend?
This conference is essential for anyone whose job involves monitoring and demonstrating the impact of their charity, from CEOs to researchers and communications staff.
This conference is part of the Fit for the Future conference series and includes stimulating panel discussions, inspiring presentations from senior charity sector figures, practical workshops and opportunities to network. To find out more about the series please visit: www.charitycomms.org.uk/conferences
Full Programme
08.30 – 09.30 Registration and refreshments
09.30 – 09.45 Welcome
09.45 – 10.30 Opening plenary: The inside story on communicating results to funders
Results-driven funding is more commonplace than ever, but is your charity taking this into account when applying for funding? This plenary session gives an insider’s perspective on why results information is so important to a funder’s decision-making process when considering the allocation of resources. It will also explore what sorts of information funders are looking for, whether they consider which measurement models you are using and how to effectively present results in grant applications.
Clare Thomas, Chief Grants Officer, City Bridge Trust
10.30 – 11.30 Breakout session 1
Breakout A: Is your campaign making a difference?
Campaigners can often be more passionate and focussed on action than on monitoring and evaluating their campaigns. However, measuring the impact of your campaigning work can provide powerful evidence that can be used to influence policy makers, motivate campaigners and support your fundraising to push for further change. In this practical session you’ll learn how to create an evaluation framework for your campaigns.
Susie Rabin, Campaigning Effectiveness Manager, NCVO
Breakout B: Bring dry and dusty information to life
You’ve finished the measuring, counting and analysis and the results are in. But on the surface your report is impenetrable, jargonised and slightly dull. Join the experts and learn how to showcase your shining results in a way that captures and engages your audiences. In this practical session you’ll learn the basics of how to make results interesting in your communications.
Robert Longley Cooke, Executive Director of Marketing, WRVS
Gideon Burrows, Editor, ngo.media
Breakout C: How was it for you?
At a time when many charities are having to make tough decisions, it’s crucial that they have the tools to assess their own performance, to identify successes and failures, and to understand how they can improve. In this session NPC will give practical tips and examples from their latest guide to analysing charities, which aims to help the third sector collect evidence on the results it achieves.
Lucy Heady, Head of Measurement, NPC
11.30 – 12.00 Refreshment break and networking
12.00 – 13.00 Breakout session 2 (breakouts A, B and C repeated)
13.00 – 14.00 Lunch and networking
14.00 – 15.00 Afternoon plenary: Integrating impact reporting
RNID was one of the first organisations in the sector to implement impact reporting and has pioneered a simple but effective way of communicating impact to stakeholders. Looking at developments in the measurement and communication of impact, Brian Lamb will tell delegates about RNID’s journey giving them practical advice on integrating impact reporting into their own organisations.
Brian Lamb, Executive Director of Advocacy and Policy, RNID
15.00 – 16.00 Breakout session 3
Breakout D: Measuring to improve your communications
Last year The National Trust embarked on a new strategy which focussed on finding fresh ways to inspire supporters and visitors. The strategy aimed to shift perceptions of the organisation by highlighting the relevance of their work to maintain and provide access to the special places they care for. As a result two new campaigns were launched: Food Glorious Food and Wild Child. This session will look at how they evaluated the impact they had on their audiences and crucially how they used the results information to improve and take the strategy forward this year.
Laura Palmer, Social Marketing Campaigns Manager, The National Trust
Rebecca Speight, Regional Director for the East Midlands, The National Trust
Breakout E: Ten ways to communicate your impact
This breakout session will be both interactive and challenging. No slides, just a practical tongue-wagging attempt to get participants to think about how they can communicate their impact in a plethora of ways. Based on the nfpSynergy report, Getting the Message Across, this workshop is for anyone who would like practical ideas on how to tell the world about just how brilliant their organisation is at doing its job.
Joe Saxton, Driver of Ideas, nfpSynergy
Breakout F: Attaching financial value to social benefits
This session is designed to give delegates the basics in measuring impact using the Social Return on Investment (SROI) model. SROI is a flexible approach to understanding and managing the impacts of a project, organisation or policy. It is a framework which allows you to assign financial value to impacts that wouldn’t ordinarily have market values.
Jeremy Nicholls, Chief Executive, SORI Network
This event is sponsored by Forster - leaders in ethical marketing, social PR and design.
*Eligible Organisation Members of CharityComms receive ONE free place, at ONE of these conferences each year of their membership. Book your place normally, and then email lally@charitycomms.org.uk to nominate your free place (terms apply).
Location: all events are at the St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.
