Content marketing – planning, delivering and distributing stand-out content

27 April 2017
09.30 - 17.00

CharityComms organisational and individual members: £175+vat
Corporate Partners: £220+vat
Small charity (income up to £1m): £195+vat
Medium charity (income £1-5m): £245+vat
Large charity (income £5m - 10m): £280+vat
Super large charity (income £10m+): £310+vat
Corporate/Public sector: £395+vat

Please note that the venue is located in the Canary Wharf area by the South Quay DLR station

CCT Venues - South Quay
193 Marsh Wall
E14 9SG

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With consumers increasingly irritated by the interruption of ads, content marketing is a powerful way to reach a targeted audience by providing them with information they want and content that matches their interests.

Charities have a fantastic fund of engaging stories and interesting and important information to share — join us for a packed day of workshops and charity case studies showing how you can make the most of your rich mine of content.

On the agenda:

  • Defining your content strategy
  • Test and refine — using data and analytics to inform your strategy
  • Understand your audience — low cost and no cost research tips
  • Content planning — generating a flow of content ideas
  • Podcasting — could your charity be making use of audio?
  • Brand journalism — establish your brand as a trusted source of expertise
  • Experiential marketing — taking content out into the real world
  • The place of print — what content do people still want on paper?
  • Content marketing and SEO  — how they work together
  • Effective user-generated content
  • Social strategies for success
  • Dealing with hostility online
  • Think like a journalist — why copyright, libel and source-checking are vital for digital communicators

Refreshments and snacks will be provided during the breaks and at lunch you'll have a choice of three hot meals (one meat and two vegetarian options) plus a salad bar and desserts.

Calling all potential speakers 
Is your organisation doing great work to get attention through great quality content?  Please email Emma Wickenden with your 100 word pitch outlining what your session would cover and why you think it would be useful.

I want it on the agenda!
Is there something you think this event should address? Outstanding work you'd love to hear more about? Please get in touch with Emma Wickenden.

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