How to write copy that journalists use
You work in PR, so good copywriting matters to you.
You produce press releases, features, spokesperson quotes, product releases, news stories and so on. Some gets used, but not all of it - and you want to know why.
You want to know what you need to change so more of what you write gets used by the top publications.
Or maybe you don't. Maybe you have journalists lapping up every word you write and faithfully reproducing it for their readers. Maybe you just don't care how much of your copy is actually used. If that's the case, then this course can't help you.
If however, you do want to learn how to improve your copywriting, if you are keen to get more coverage in the best publications, then this course can help you.
This is a half-day training session on how to write press releases, articles, and feature comments that journalists will want to use in the top publications.
Delivered by Alex Blyth, an experienced writer and training consultant, who writes freuqently for Third Sector, amongst many other charity and business publications