This seminar was an energising quick-fire afternoon of inspiration and insight, looking at communications campaigns which have changed the game, challenged thinking, or found a new way to engage people with an issue.
Our speakers shared the campaigns they most admire, explained what made them so great and drew out lessons to learn for communicators.
Presentations
Campaign: Long Live Southbank
Adeela Warley, head of communications, Friends of the Earth
Campaign: Finding Mike – Rethink Mental Illness
Brie Rogers-Lowery, UK director, change.org
Campaign: #Turnofftoturnon – Durex
Dan Dufour, head of brand and engagement, The Good Agency
Campaign: Equal marriage in the USA – US Human Rights Campaign
Farah Nazeer, director of policy and campaigns, Bond
Campaign: 25 years, still red hot – Virgin Atlantic
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Campaign: No one should face cancer alone – Macmillan Cancer Support
Alex Scott, head of marketing, Anthony Nolan
Campaign: Davina 'Beyond Breaking Point' – Sport Relief 2014
Tom Pey, chief executive, RLSB
Campaign: Don't cover it up – Refuge
Emma Guise, head of media, Macmillan Cancer Support
Campaign: The Bee Cause – Friends of the Earth
Jane Harris, managing director, campaigns and engagement, Leonard Cheshire Disability
Campaign: Movember
Matthew Sherrington, independent charity consultant
Campaign: Stoptober – NHS
Patrick Ladbury, communications manager, The NSMC
Campaign: '1984' Macintosh launch campaign – Apple
Max du Bois, executive director, Spencer du Bois