Psychology of communications – what can communicators learn from the behavioural sciences?

Conference
29 June 2017
09.30 - 17.00

CharityComms organisational and individual members: £175+vat
Corporate Partners: £220+vat
Small charity (income up to £1m): £195+vat
Medium charity (income £1-5m): £245+vat
Large charity (income £5m - 10m): £280+vat
Super large charity (income £10m+): £310+vat
Corporate/Public sector: £395+vat

Please note that the venue is located in the Canary Wharf area by the South Quay DLR station

CCT Venues - South Quay
193 Marsh Wall
London
E14 9SG

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Research is giving us increasing insights into what makes some messages cut through and catch on, while others just bounce off, and what makes some designs work, while others fail to engage.

Following the success of our sell-out behaviour change conference in 2016, we’ll be diving into comms theory and psychology to help you refine and improve your communications projects.

Find out how organisations are applying learning from behavioural science to design communications and products that connect, and drive real-world action and change.

On the agenda:

  • Emotion - how emotion can drive action
  • Audience insight – understand what makes your targets tick
  • Copy that clicks – applying behavioural nudges to your content
  • Changing attitudes, changing behaviour – how do they connect?
  • Psychology of sharing – how to make your content shareable
  • Reframing – getting people to see an issue differently
  • Engaging values to drive social action
  • Persuasion design – seamless experiences that draw people in
  • Understanding motivations – why do people behave the way they do?

Refreshments and snacks will be provided during the breaks and at lunch you'll have a choice of three hot meals (one meat and two vegetarian options) plus a salad bar and desserts.

Calling all potential speakers 
Is your organisation drawing on communications theory or research to inform your work? Would you like to showcase your comms campaigns?  Please email Emma Wickenden with your 100 word pitch outlining what your session would cover and why you think it would be useful.

I want it on the agenda!
Is there something you think this event should address? Outstanding work or interesting theories you'd love to hear more about? Please get in touch with Emma Wickenden.

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