CharityComms

To give participants an overview of NGO advocacy, the different approaches that can be adopted, including lobbying and public campaigning, and to place these within a conceptual and strategic framework.

This introductory workshop will consider the pros and cons of undertaking advocacy work and explores the different approaches that your organisation can take. It acts as a foundation for BOND’s workshops on advocacy.

Learning objectives:

Understand how advocacy can help fulfil the organisational missions of development NGOs

• Appreciate the importance of ensuring legitimacy and accountability
• Recognise the different approaches to advocacy and influencing change
• Understand the implications for NGOs of adopting insider or outsider strategies
• Understand the basic principles of successful public campaigning
• Appreciate the importance of rigorous planning for effective advocacy