CharityComms

On 24th September the CharityComms seminar took place at NCVO, London.

Over 90 people attended the event which included presentations from:

Estelle Taylor, Communications Director at the Campaign for Better Transport, who shared the inside story on the organisation’s rebrand. One year on, Estelle looked back at the best and worst parts of the process, shared her top rebranding tips, revealed whether she’d have done anything differently, and crucially, explained whether the rebrand was a success.
BetterTransportRebrandSep08.ppt (3.65 MB)

Gina Coladangelo, Partner at Luther Pendragon, explained how not-for-profit organisations could successfully engage and influence Westminster and Whitehall. As more and more charities provide services for their communities, interactions with key decision makers at a national level are becoming increasingly important. Gina shared her insights on this and how to establish broad, constructive relationships with key national stakeholders.
Charity_Comms_Seminar_2-_PA_approach.ppt (1.87 MB)

Peter Weil, Director of Production and Digital Media at the Media Trust's Community Channel, presented on how both small and large charities could work with the Community Channel to help raise their profile, increase awareness and lobby for support. Peter used case studies to demonstrate how charities have partnered successfully with the Community Channel.
CommunityChannelSep08.ppt (809.5 KB)