CharityComms

This one-day practical workshop will explore the opportunities that social media/Web 2.0 offers your organisation.

The day will focus on free or inexpensive applications and provide easy ways for you to use new media. The course will help you understand the jargon and will offer practical guidance on areas including blogging, social networks, podcasting, wikis and social bookmarks.

Please note: This workshop is for people who have a basic understanding of new media. As we will be working with PCs anyone who attends this workshop must have a reasonable level of IT literacy. You will need to use email regularly, surf the internet to find information, be confident using word processing software.

Course Outline
What is Web 2.0? Definitions Social Media, Citizen Media, UCG

The changing media landscape – how charities communicate their messages?

RSS – Knowing the orange sign. The stats and facts

Practical Exercise One – Blogging – Why Blog?
Context and Applications. Different ways to use blogs, how to set up your own blog, importance of content.
What works? Case studies. Uploading photographs, links and tags
Sustaining a blog

Practical Exercise Two – How to create a Social Network
Context and applications. My Space, Bebo, Facebook, Ning
Social Bookmarking – What is it? How can it be used? Why is it useful?

Practical Exercise – Three Podcasting
What is a podcast? Why podcast? How to create a podcast
Audio applications. Podcasting as a marketing tool
Ethics, legal issues

Prices: (excluding VAT)
• Band A: Voluntary and community organisations with a turnover of less than £500,000 £195 per participant
• Band B: Voluntary and community organisations with a turnover of more than £500,000 £250 per participant
• Band C: Statutory and commercial organisations £300 per participant