Small charities communications conference

Conference
12 July 2017
09.30 - 17.00

CharityComms organisational and individual members (turnover under £2m): £85+vat
Non-member charities and not-for-profits (turnover under £2m): £105+vat
Corporate partners: £160+vat

This event is exclusive to charities and not-for-profits with a turnover of under £2m, as well as CharityComms corporate partners.

There is a maximum of two places available per organisation to ensure as many organisations as possible can attend 

Resource for London
356 Holloway Road
London
N7 6PA

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Smaller charities face different communications challenges: how do you make the most of minimum resources?

How can you keep up with developments and trends across different communications disciplines when you cover them all? Who do you turn to for input and feedback when you're the only comms specialist in your organisation? And how do you make time for strategy when you may be the only one around to deal with the day-to-day?

Our small charities communications conference will draw on what  small charity communicators have told us they really need - the chance to develop strategic and practical skills, particularly in PR and digital, to access top-class, tailored advice, and to connect and exchange with peers facing the same challenges.

Following the sell-out success of last year's event the agenda will offer a similar format of:

  • hour-long expert sessions on a range of core comms topics
  • quick-fire case studies from small organisations
  • structured peer learning using the tried and tested 'Open Space' methodology

Please note:

  • This event is exclusive to comms staff in charities and not-for-profits with an annual income under £2m, but if you're the only comms specialist in a larger organisation, feel free to book a place and drop us a quick email at harriet@charitycomms.org.uk explaining briefly why you feel this event is the right fit for you and your charity.
  • There is a maximum of two places available per organisation to ensure as many organisations as possible can attend 

On the agenda

09.30 - 10.00 Registration and refreshments
10.00 - 10.05

Welcome

Adeela Warley, CEO, CharityComms

10.05 - 10.50

Lightning talks

Short case studies of small organisations doing great comms work with limited resources.

  • How a tiny organisation got retailers to listen and #switchthestick
    Natalie Fee, founder, City to Sea

  • Rebrand - why, how and what difference has it made?
    Carla Montemayor, communications officer, Migrants Organise

  • Investing in video to reach a wider audience
    Ali Torabi, chair, RightsInfo

  • Developing media relationships: sustainable conservation
    Rachel Agnew, head of media and communications, Rainforest Foundation

  • Comms in the hands of your volunteers
    Alex Collis, comms, fundraising and outreach co-ordinator, Cambridge FoodCycle

  • Small organisation, big voice
    Ben Margetts, development manager, Team Kenya

10.50 - 11.00

Open Space introduction

11.00 - 11.40 Breakout session one
  1a. Brand - a superpower for small organisations​
Your brand goes WAY beyond the visual – it captures what you stand for and should inform and drive everything your organisation does and says. Collette will share quick tips from her work with small organisations on how to use your brand to drive strategic thinking, and ensure your brand runs through all aspects of your work.
Collette Philip, owner and strategist, brandbyme
  1b. Making the most of the media (repeated in breakout two)
A media story in the right outlet can have fantastic impact for your cause or campaign. But dealing with the media means investing time and effort with unpredictable outcomes. Learn how you can make the most of limited time and resources to make effective use of earned media.
Sophie Lilley and Rachel Veevers, lead publisher, Bottle PR
  1c. Social on a shoestring (repeated in breakout two)
With new social networks popping up all the time, and trends and best practice in constant flux, it can be hard to keep up. Come along for tools, tips and ideas on how to make best use of social media when time and resources are short, and how to measure your impact to best inform your strategy.
Sushi Juggapah, digital content editor, CharityComms
 

1d. Make the most of your website
Your website is the heart of your digital presence - is it doing you justice? We'll look at simple things you can do to raise your website game, no matter how small your budget, including quick wins and incremental steps, how to work out what you really need, and how to make the business case for investment.
Rebecca Rae, head of strategy and insight, Reason Digital

11.40 - 12.05 Refreshment break and Open Space idea-gathering
12.05 - 12.45 Breakout session two
  2a. Get to grips with strategy (repeated in breakout three as a workshop)
To make the most of limited resources every organisation, whatever its size, can and should think strategically. A good communications strategy will help you set the right goals, focus on the audiences that matter, and deliver the messages that resonate. This session will take you step-by-step to strategic success, and send you away with a template and resources to get to grips with your own comms strategy.
Simon Williams, communications consultant and trainer, Communicating Causes
  2b. Making the most of the media (repeated from breakout one)
A media story in the right outlet can have fantastic impact for your cause or campaign. But dealing with the media means investing time and effort with unpredictable outcomes. Learn how you can make the most of limited time and resources to make effective use of earned media.
Sophie Lilley and Rachel Veevers, lead publisher, Bottle PR
  2c. Social on a shoestring (repeated from breakout one)
With new social networks popping up all the time, and trends and best practice in constant flux, it can be hard to keep up. Come along for tools, tips and ideas on how to make best use of social media when time and resources are short, and how to measure your impact to best inform your strategy.
Sushi Juggapah, digital content editor, CharityComms
  2d. Free tools for sourcing and generating great content
Generating a flow of quality content for your digital channels can be a challenge, especially when time and resources are scarce. Peter will take you on a tour of a range of tools and techniques to use to make sure you're never short of material - from sourcing decent images to creating graphics and memes, from generating blog ideas to tools to help you curate a flow of interesting things to share.
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
12.45 - 13.20 Lunch
13.20 - 14.25 Breakout session three - workshops
  3a. Easy ways to improve your email marketing
When people give you permission to contact them, they're opening a door. Are you making the most of their invitation? In this workshop session Fran will take you through some simple ways to help you make more of your email list, from choosing the right tools, through clever content cutbacks to simple segmentation, with examples, success stories and a few exercises to try out on the spot.
Fran Swaine, digital marketing consultant
  3b. Get to grips with strategy (repeated from breakout two with additional interactive exercise)
To make the most of limited resources every organisation, whatever its size, can and should think strategically. A good communications strategy will help you set the right goals, focus on the audiences that matter, and deliver the messages that resonate. This workshop will take you step-by-step to strategic success, and send you away with a template and resources to get to grips with your own comms strategy.
Simon Williams, communications consultant and trainer, Communicating Causes
 

3c. Tiny films: big impact
You don't have to produce a feature-length film to demonstrate the impact of your work. An ever-expanding range of free and low-cost digital tools can help you tell the story of your charity in a visual way, from adding a soundtrack to still images to capturing stories on-the-go. In this hands-on session Sorrel and Kate will take you through how to craft tiny yet beautiful videos using free online creators and popular apps.
Sorrel Parsons, ICT development worker and Kate White, manager, Superhighways

  3d. 10 Steps to Digital Fundraising Nirvana
Digital fundraising isn't only the preserve of billion dollar presidential campaigns - even the smallest organisation can raise money online. In this session, Joe will run through a checklist of the top 10 Dos and Don'ts for your online fundraising programme. From the basics of getting a donate page set up on your website to some of the latest findings in online fundraising optimisation, the session will cater for a wide range of expertise and experience - and there will be a printout of the checklist to takeaway too.
Joe Coney, director, Forward Action
  3e. Tell an ear-catching story
Telling stories is how people communicate - no-one's going to share your annual report around the campfire. In this workshop, Rachel will share five principles for telling stories that are memorable and shareable, and examples of organisational storytelling that hits the mark. Bring your organisation's stories to the 'story surgery', and work together to see how you could tell them better.
Rachel Collinson, the donor whisperer​
14.25 - 14.50 Refreshment break
14.50 - 16.10 Open Space agenda setting and discussions
16.15 - 16.50 Content strategy in action
Are you prioritising the content that moves and engages your audience? Or is your content calendar constantly being filled with material that's driven by what your organisation wants to say, not what anyone out there is interested to hear? Jon will talk through how a clear and coherent content strategy has transformed Anthony Nolan's communications, and share lessons on how focusing carefully on feedback and engagement can supercharge your comms and multiply their reach.
Jon Ware, digital content lead, Anthony Nolan
16.50 - 17.00

Closing remarks
Adeela Warley, CEO, CharityComms

17.00

Drinks
After the conference, a group of us will be heading to the Coronet for drinks. So for those of you waiting for a later train, or for anyone who fancies a drink, do join us.

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