CharityComms is delighted to support Brand Breakfast – an informal forum where brand managers can come together to discuss and debate issues of mutual interest.
The forum was established by a group of brand managers from across the charity sector, led by Dan Dufour, Head of Brand at The Good Agency, and Serena Donne, Head of Brand and Creative Resources at Cancer Research UK.
**BOOK and find out about the next event**
What is the purpose of Brand Breakfast?
When and where are they held?
Who are they for?
Terms and Conditions
Resources from past Brand Breakfasts
Further information
What is CharityComms?
What is the purpose of Brand Breakfast?
- To link peers.
- To share good practice.
- To learn from each other and commercial companies.
- To share innovation.
- To debate common issues.
- Each event will be centred on a key theme/issue with a guest presenter, followed by a group discussion/debate and networking.
When and where are they held?
- Over Breakfast at least once every quarter.
- In London, hosted by a different charity each time.
Who are they for?
- Professionals responsible for managing their charity’s brand.
- Limited to one representative from each charity per meeting unless the charity is hosting the breakfast.
About the next event
The topic and location of the next Brand Breakfast will be announced soon. If you have any questions in the meantime, please contact Ellie on Ellie@charitycomms.org.uk.
Terms and conditions
Places are limited to ONE person per charity or agency. All members of CharityComms and third sector professionals may attend for free. Everyone else must pay £50 + VAT.
Resources from past Brand Breakfasts
How to use language and tone of voice to create a distinctive brand, June 2011. Find out how Innocent and Oxfam GB developed and maintained their tone of voice.
Brand Values, March 2011. Brand Manager Rebecca Walton reflected on the importance of living and breathing brand values at Save the Children.
Brand positioning and differentiation, Oct 2010. Sarah Briggs, Senior Marketing Manager at Tate, talked about how Tate engage with their visitors and supporters to ensure they stay relevant and successful.
Crafting an effective partnership with a commercial organisation, July 2010. Owen Hughes, Design Director at Wolff Olins, explored the shifts that are shaping brand and how charities can capitalise on them.
Bringing your brand and your business strategy together, April 2010. Steve Ford, Chief Executive of Parkinson’s UK, talked about how to make your brand work harder for your charity.
Banking on branding: what charities can learn from corporate marketing, Jan 2010. Rupert Bendall, Global Business Marketing Director at HSBC, outlined his approach to corporate brand management.
Further information
Dan Dufour (dandufour@thegoodagency.co.uk) 020 3031 3635
Serena Donne (serena.donne@cancer.org.uk) 020 3469 8045
What is CharityComms?
CharityComms is the professional body for charity sector communications - from internal communications and publishing to media relations, marketing communications and new media, as well as reputation and crisis management.
Every charity communicates. We’re here to help those responsible for communications both internally and externally. We believe charity communications are integral to each charity’s work for a better world.
To find out more about CharityComms membership please visit: www.charitycomms.org.uk/membership
To find out more about CharityComms events please visit: www.charitycomms.org.uk/conferences