CharityComms

As charity communicators, we know you have plenty to say... We’re offering you the space to say it, with our Vox Pops.

Is any coverage, good coverage?

One charity press officer told CharityComms last week their chief executive expects them to get coverage for the charity in one feature every month. It doesn’t matter what message, context or even where the feature appears.

What do you think? Is any coverage good coverage? Do senior management staff understand about key messages appearing in target media, or just for the charity to be name-checked somewhere is enough for them? Would you like to be more strategic?