Key figures in charity communications have teamed up to produce CharityComms 2020, a unique and intriguing snapshot of the most significant communications trends of the coming decade.
The initiative can be viewed at http://bit.ly/CharityComms2020
Charities represented in the initiative include Amnesty International, Macmillan Cancer Support, UNICEF, Friends of the Earth, The Scout Association, and many more.
Participants were invited to write down the five trends they see as the most significant in the coming decade. These points are accompanied by an image that reflects their vision, giving a very personal view of what each contributor thinks lies ahead.
CharityComms 2020 is a joint initiative produced by CharityComms, the professional body for charity communicators, and Bright One, the volunteer-run communications agency for the third sector, linking comms professionals with third sector organisations.
“With increasingly rapid changes to the way we communicate, plus upheavals in politics, environment and the economic situation, third sector organisations need to be constantly looking ahead,” said Vicky Browning, director of CharityComms. “We hope CharityComms 2020 will provide ideas and inspiration to enable charities to tackle the challenges of the coming decade with confidence.”
Ben Matthews, founder of Bright One said: “The combined vision of so many influential thinkers in the charity sector has produced a unique insight into the future of communications. CharityComms 2020 is an open resource and we would welcome additional contributions from anyone in the sector who would like to add their views to those already gathered.”
Communicators operating within the charity sector are invited to add their own five trends and an accompanying image by sending them to Ben Matthews at ben@brightone.org.uk. CharityComms 2020 will be updated periodically as further submissions are received.
Editors’ notes:
CharityComms is the professional body for charity sector communications, from internal communications and publishing to media relations, marketing communications and new media, as well as reputation and crisis management. CharityComms seeks to support communications staff and volunteers working in large and small charities, non-governmental organisations and other relevant areas in the UK. The organisation offers a range of benefits to members, including conferences and seminars on key communications topics, as well as unique networking opportunities, CPD and mentoring schemes. The next CharityComms conference – Developing a Communications Strategy in a Changing World – is on 24th June 2010. www.charitycomms.org.uk
Bright One is a volunteer-run communications agency for the third sector. The agency offers third sector organisations affordable yet effective communications by bringing together communications professionals and volunteers from a range of backgrounds. Bright One provides communications support to third sector organisations, including charities, social enterprises and other not-for-profit organisations. Services include campaign planning and implementation, media relations, media training, creative copywriting, press release drafting and distribution, audience mapping, blogger relations, social media, and many more specialist areas of communications. www.brightone.org.uk
For more information:
Vicky Browning
CharityComms
07979 464108
Vicky@charitycomms.org.uk
Ben Matthews
Bright One
07842 764 205
ben@brightone.org.uk