CharityComms

The National Organisation for Foetal Alcohol Syndrome UK (NOFAS), a charitable group campaigning against the consumption of alcohol during pregnancy, is launching its first national ad campaign.

The print ads, created by Grey London, depict a foetus in a womb with the umbilical cord represented by a line of copy, illustrating the flow of alcohol into the foetus. The cord reads: ‘There are some places where underage drinking is still acceptable.'

Designed to target 18- to 35-year-old women, the campaign features the strap-line, ‘Drinking during pregnancy could affect your baby's health. Is it worth the risk?'