One, the foreign aid charity fronted by Bono and Bob Geldof, has appointed Bartle Bogle Hegarty to its global advertising account after a pitch.
The agency has been briefed to produce a global campaign encouraging people to sign a petition to pressure world leaders to stick to the pledges they made to the world’s poorest countries and to ensure that no child will be born with HIV by 2015.
The petition will be delivered to leaders at the United Nations Millennium Development Goals Summit in New York on 20 to 22 September.
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