Acevo chief executive Stephen Bubb has written a stern letter to the CEOs of the top 50 fundraising charities challenging their reluctance to defend the sector on last week’s Newsnight programme about face-to-face fundraising.
The programme highlighted the fact that street fundraisers are often employed by private sector agencies and that it can take more than a year of regular donations to cover the cost of recruiting the donor. The programme implied that the fundraising technique is inefficient and that charities are not always up-front with donors.
Newsnight struggled to find people from the sector who were willing to be questioned on the show, and only two of the 20 charities approached would say how much it cost them to recruit each donor.
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