Drinkaware launches next phase of campaign

Author: Gemma Charles
Date: September 03, 2010
Source: Marketing Magazine

Drinkaware, the alcohol awareness charity, has unveiled the second part of its five-year £100m campaign aimed at persuading young people to drink responsibly.

The campaign now includes a Facebook application and will target students.

The initiative is run in partnership with more than 40 companies from across the drinks industry including Diageo, Molson Coors and Bacardi and Coca-Cola UK and Ireland. The big supermarket chains, Tesco, Morrisons, Sainsbury’s and Asda also contribute to the drive.

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