Dragons' Den star Duncan Bannatyne has remade the Queen video I Want to Break Free to kick start this year's National No Smoking Day campaign. Duncan donned pearl earrings, a grey wig and slippers, to urge smokers to "break free" from their habit.
No Smoking Day, which this year takes place on Wednesday, usually sees almost one million smokers quit each year. For the first time, a dedicated website has been launched to help smokers give up.
The website, www.wequit.co.uk, invites smokers to make a pledge to quit, and allows them to invite their friends to quit too, via Facebook and Twitter. The site also includes a video blog and testimonials from ex-smokers who have successfully broken the habit, along with tips and advice for first time quitters.
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