Girlguiding seeks to modernise

Author: Rosie Baker
Date: September 07, 2010
Source: Marketing Week

Girlguiding UK has launched a campaign to raise awareness of the image issues facing teenage girls.

The campaign coincides with Girlguiding’s annual Attitude Survey, which aims to highlight the pressure that young girls face to be attractive and ties in with the organisation’s efforts to lobby Government over airbrushed images in advertising.

The annual survey and ad camapaign are part of an ongoing drive to modernise perceptions of Girlguiding.

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