Kellogg’s has partnered with charity Seeds for Africa to develop sustainable agriculture projects in Malawi and Kenya.
The charity partnership will be promoted via an on-pack on 25 million promotional boxes of Kellogg’s Cornflakes, Kellogg’s Crunchy Nut Cornflakes and Kellogg’s Frosties from April to June.
As part of the partnership, Kellogg’s is providing schools and community groups with the tools, seeds and training they require to start their own gardens and grow crops such as maize and fruit and vegetables.
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