Lisa Snowdon to front M&S Oxfam clothing drive

Author: Rosie Baker
Date: September 03, 2010
Source: Marketing Week

Marks & Spencer is launching a one day fashion initiative to encourage shoppers to donate clothes to Oxfam.

The “One Day Wardrobe Clearout” invites shoppers to bring unwanted clothing into its stores on Wednesday 8 September, which will then be given to Oxfam to resell.

An advertising campaign, fronted by Lisa Snowdon, will promote the day and M&S brand ambassadors Twiggy, Ana Beatriz Barros and Dannii Minogue have all donated clothes to the scheme which will be sold on Oxfam’s online store.

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