NGOs and politicians must ditch statistics and employ a positive vision to influence consumer attitudes on green issues, according to a soon-to-be-released guidance from Futerra Sustainability.
Sell The Sizzle will be launched next week by Solitaire Townsend, co-founder of Futerra Sustainability, who is about to be appointed to lead the Government's new scheme on green energy. The guide has been developed following in-depth research into consumer attitudes towards green issues. It will be launched ahead of critical UN climate talks in Copenhagen on 7-18 December.
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