The NSPCC has called in digital specialist Hot Cherry to run a social media campaign promoting its ChildLine service. The charity is keen to ensure that teenagers are aware they can contact ChildLine online. Hot Cherry will encourage teenagers to open up and to make contact with the help-line - either by telephone or online.
The campaign is backed by celebrities including Marvin Humes of boy band JLS and actor Nicholas Hoult, a star in Channel 4's teenage drama series Skins. It will also be supported with posters in schools, online advertising and a TV campaign.
It will try to create buzz in influential online communities including celebrity, teen, music, film and gaming.
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