Charity Media Training
The Complete Charity Media Skills Training is a comprehensive training toolkit which takes learners step-by-step through how to improve every aspect of their charity’s media work.
The six printed modules, packed with advice, examples and templates cover: Meet the Media; Aims, Audiences and Messages; What Makes a Story; Targeting the Right Media; Interviews; Preparing for a Crisis.
Included in the toolkit are three CDs featuring 11 audio seminars and a DVD featuring six interactive screen seminars, all covering specialist aspects of effective charity media work.
Also included are five 30-page reports on what journalists want from charities, an audio seminar on monitoring and evaluating charity media work, five template press releases, a charity media directory and a personal progress checklist.