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CharityComms podcast: Talking passion, determination and great comms with Zoe Guy and Tom Madders

24 November 2020

Passionate people inspire others – especially in the world of comms. But what is it that drives these inspiring trailblazers? And how do they maintain their enthusiasm and unswerving dedication to the causes they represent even when times are tough?

In the last of our current podcast series, focusing on inspiring charity communicators and what inspires them, we get under the skin of Young Minds’ Zoe Guy and Tom Madders by asking what motivates them. A duo who embody what all charity communicators hope to be – acting as driving forces for change, inspiration to others and enablers who help those with lived experience have the confidence and platform to share their voices. Who better to ask about keeping motivations high in these uncertain times.


Talking passion, determination and great comms with Zoe Guy and Tom Madders

Listen on AudioBoom from your desktop or download from Spotify or from the podcast app on your iPhone.


Loved by their teams and far beyond, both Zoe and Tom were awarded inspiring communicator awards last year and are known in the sector for being passionate champions of their charity. Always willing to go above and beyond to help draw attention to their campaigns, these two, along with the rest of the YoungMinds team seem to have an endless energy for doing all that they can to support young people’s mental health.

But where does this duo’s endless energy and enthusiasm come from? For Zoe, it is rooted in knowing that great comms comes in the form of the words used and stories told has ‘the power to make people feel something and do something’. And for Tom, it’s a determination to ‘not let the bad guys win’ and a feeling that he ‘can’t stand seeing people get a raw deal’ that acts as a driving force that keeps him pushing for change. Plus of course, it is kept going through a strong team spirit, formed through looking out for each other, keeping each other’s motivation high, and making time for fun and games as well as hard work.

So if you’re looking for a dose of inspiration tune into this series finale of our podcast and get ready to feel a warm glow inside as you hear Zoe and Tom chat about their journeys into the sector and what keeps them going on a daily basis.

Tell us what you think about the CharityComms podcast by getting in touch with us on Twitter @CharityComms or by reaching out to me personally, on Twitter @LaurenHaizel.

Listen to this episode on AudioBoom from your desktop or download from Spotify or from the podcast app on your iPhone. You can also access a full transcription of the podcast here.

Lauren Haizel-Cobbina

Events and membership assistant, CharityComms