As we head toward the end of the year, our team is reflecting on the impressive communications from the sector over the past 12 months. Ever amazed by the work of our members, some of the CharityComms teammates made the tough decision to pick just one of their top campaigns of 2023 to feature in this blog.
Calling for change on the global food system – Bite Back
Challenging a food system that targets young people, Bite Back is sharing the realities of junk food marketing to inspire action through its #FuelUsDontFoolUs campaign.
Bite Back have noted that almost 1 in 3 children aged 2-15 are at risk of developing conditions like type 2 diabetes and heart disease in their futures.
The charity’s impactful video highlights health inequalities and demands change for a world where all children can access healthy food. Bite Back’s website also features a quiz to test young people’s knowledge of junk food marketing.
Adel Hanily, Communications and engagement officer
The 7-day vegan challenge – Animal Aid
I was deeply saddened by the news that the poet, activist, actor and all-round hero Benjamin Zephaniah passed away this month. Many years ago, I was lucky enough to work with Benjamin on a poetry exhibition on London buses for environmental campaigning charity Friends of the Earth.
Benjamin tirelessly campaigned with passion, creativity, joy and warmth on behalf of so many people and animals, so my pick is Animal Aid’s “7-day vegan challenge” which provides an easy and fun way to test out a lifestyle free of animal cruelty.
Benjamin was a pioneer and powerful advocate for veganism, long before it became mainstream. And because it’s almost Christmas, let’s rejoice in his wonderful anthem to the humble turkey.
His humanity will live on – giving us reason to smile and hope:
“…. Be nice to yu turkey dis christmasBenjamin Zephaniah, published by Puffin Books.
An spare dem de cut of de knife,
Join Turkeys United an dey’ll be delighted
An yu will mek new friends ‘FOR LIFE’.”
Adeela Warley, CEO
Hire different campaign – Autistica
Autistica is a research and campaigning charity whose mission is to create breakthroughs that enable all autistic people to live happier, healthier and longer lives.
Fewer than 3 in 10 autistic adults are in employment according to information on Autistica’s website. Autistica’s “Hire Different” campaign was launched on World Autism Acceptance Week in April 2023 to raise awareness of the problem.
Autistica’s simple campaign spotlights how difficult traditional job interviews can be for autistic people and calls for employers to rethink the process. A 90-second clip shows the barriers of a traditional interview process by comparing and contrasting an autistic person’s experience with those of a neurotypical person.
This campaign helps viewers to see the hiring process through a different lens and highlights the need to change traditional practices to make organisations accessible and inclusive. Small adjustments can make a big difference and, by removing these inequalities, we can support increased recruitment of diverse talent into the workplace.
Mandy Cheng, Events manager
What are we waiting for? – Macmillan Cancer Support
Cancer affects so many of us: both the people diagnosed and their loved ones. Dealing with cancer is hard enough, but waiting on and chasing up treatment occupies too much time for those living with cancer right now. According to research from Macmillan, at least 100,000 people across the UK have seen their cancer progress or get worse due to increasing delays.
With an NHS under pressure, Macmillan is calling on the government to provide the health system with the necessary resources it needs to help people living with cancer.
Communications-wise, Macmillan are showing that a combination of data and insights, a stream of emotive personal stories, and a powerful but simple question draws attention to the issue and rallies support. Their campaign has amassed 13,500 signatories and counting.
Tillie Corlett, Communications and engagement manager
Accessible emoji comms – RNIB
I have loved the RNIB’s fantastic campaign this year, highlighting how we can all make our social media posts more accessible when it comes to emojis.
RNIB’s content has been super informative, clear and really practical, as well as being consistent and fun in tone. For someone like me who loves to use emojis (as well as far too many exclamation points!!), it’s been particularly educational.
To round off the year, their “12 days of accessible social media Christmas” shares useful tips each day in the lead up to the holidays.
Sarah Clarke, Head of membership and insight
These are just a few campaigns we’ve noted throughout the year that are making a mark, among the many powerful comms examples that are a testament to the skills and experience of talented teams. As the membership organisation for charity communicators, we’re always inspired by our members’ work and we can’t wait to support you in 2024 and beyond.
We wish you all a restful festive break – we’ll be back from 2 January to share everything charity comms related.