About the resource
For the past 12 years, we’ve conducted sector-wide surveys and research which benchmark salaries for marcomms professionals and assesses how they feel comms is valued and embedded within their charities.
We’ve taken those insights to develop this simple framework for charities to consider, measure and monitor how their communications function is integrated within their organisation.
Originally posted in November 2025 as part of our Salary and Organisational Culture Survey work.
Using the resource
Looking from key angles, such as strategy, leadership and impact, you’ll discover your strengths and areas for improvement. Give each item in these sections a rating score and update your notes and actions as you develop your approach.
This is a resource intended for comms leads and teams to assess how comms is integrated into their charity.
Credits
This resource was authored by Sarah Clarke, Head of Membership and Insight at CharityComms.
We’d like to thank all our members for making this possible. We’re only able to offer this resource for free because of the support of the CharityComms community.
Contact us
Please contact us at comms@charitycomms.org.uk for more information or queries about this resource.
Image credit: Pixabay on Pexels
