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Digital and social media assistant

15 June 2012

Reporting to:

Digital content manager

Role purpose:

The digital and social media assistant will be responsible for updating and creating content on our website, under the direction of the digital content manager. They will also manage day-to-day interactions with supporters and contacts via social media channels including Facebook and Twitter.

Key responsibilities:

  • Editing and publication of content on the website as directed by the digital content manager
  • Search engine optimisation (SEO) of content
  • Daily management of social media communications with supporters and interested parties, building relationships with existing supporters and donors online
  • Daily monitoring and reporting of social media activity
  • Contribute to the development and delivery of social media strategies
  • Growth of social media networks and audiences
  • Development of relationships with social media “influencers”
  • Writing and editing copy for all departments as required
  • Photo editing of images from our projects using specialist software
  • Work with the community fundraising coordinator to provide online support to personal-challenge fundraisers
  • Management of audio and video uploads and channels
  • Contributing to the development of new online resources and projects as part of the digital team