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Digital charity campaigns our network loves

23 November 2021

The digital world is a huge place and with so much content being added online every second of every day it can be hard to keep up.  That’s why we asked you, our wonderful network, to tell us about some of your favourite digital campaigns that charities have run recently.

Here’s just some of the digital campaigns our network loves and that you might want to check out if you missed them before…

Leg Up – Legs for Africa

Nominated by Papillion Communications this fab campaign launched in August 2021. The aim is to “shine a light on limb difference, change public perceptions of disability” and raise funds to help the thousands of amputees needing prosthetic legs in the Gambia. As Papillion highlights it raises

“so much awareness of the need to recycle prosthetic legs not just in the UK but worldwide” and who can argue with that.

Hospice Care Week – Hospice UK

An annual event that recognises and celebrates the charity and hospice care nationwide this one was suggested for inclusion in this list by South Pennines Digital Towns.

In the words of Hospice UK: It’s an opportunity to show the world the value of support, of care and of what matters to us as individuals at the end of life when we need it most.”

Definitely one to catch up on via the hashtag (#HospiceCareWeek – Twitter Search / Twitter) and bookmark in anticipation for next year.

Sinking Feeling  – Papyrus

This short film, launched on World Suicide Prevention Day 2021, uses animation to explore loneliness, isolation, and the importance of peer support. A thought-provoking piece it delivers “the heart-breaking reality that many children and young people are suffering in silence without the vital help and support they need.” Suggested by Alex Bone it was one of three great digital campaigns that captured his attention in recent months. Other campaigns Alex flagged were Battersea’s Rescue is our favourite breed, and Shelter’s Fight for Home brand refresh which are well worth a look.

Jason’s story of Homeless at Christmas – Society of St James

As part of the charity’s 2021 Christmas campaign, one of their service users Jason has opened up about his own experience of homelessness. An honest and open account of how he spent the previous festive period sleeping in a friend’s van it’s also a hopeful story of how he is looking forward to being with the charity and helping them prepare a Christmas meal this year. Reading Jason’s story we can see why Society of St James were keen to nominate one of their own campaigns.

Then & Now – St George’s Crypt

A wonderful piece of long-form storytelling Then & Now is an interactive archive of St George’s Crypt’s past 90 years. Put on our radar by Few and Far the creative agency who helped bring the project to life, it’s a treasure trove of the part the charity has played in helping the needs of the homeless and vulnerable in Leeds over the many decades.

Add your favourite digital campaign to our Twitter thread on the topic or get one ready to share with us and other delegates at the CharityComms digital conference.


Banner Image: Anand Thakur on Unsplash

Christine Fleming

Head of digital content, CharityComms

Christine is the head of digital content at CharityComms in charge of the commissioning and editing of all content on the site as well as leading on the project management of the new look best practice guides. A former journalist with a background in online news, she has a masters in Global Media and Transnational Communications and is passionate about comms and helping charity communications thrive.