Published: 6 September 2016

Digital communications officer

Reporting to:

Communications manager

Role purpose:

To create engaging and relevant digital content for the organisation and analyse success of this content according to performance indicators. The digital communications officer will also monitor social media channels and respond to day to day queries, and use this experience to identify new opportunities in digital outreach. They will contribute to the creation and implementation of a digital strategy.

Key responsibilities:

Social media
 
  • Run social channels on a day to day basis, responding to queries as necessary
  • Develop and optimise digital and social media outputs, including text, images, video and audio to reach wide-ranging target audiences, including as part of larger campaigns which require coordination with other teams in the organisation
  • Increase the organisation’s visibility among potential clients
  • Protect and enhance the organisation’s public reputation when speaking on its behalf
  • Spot trends and advise on best social media content and new technologies
General
 
  • Review online content, making sure it meets users’ needs, is up to date, and is search engine optimised
  • Catalogue new images and copy
  • Create relationships with external websites like bloggers to increase site traffic
  • Engage current and potential clients via email
  • Listen to the feedback and needs of internal and external stakeholders
  • Recruit and manage external freelancers and agencies as needed to agreed plan and budget
  • Provide quality control support e.g. proof-reading, editing and making sure all content is on brand
Technical
 
  • Manage technical aspects of the website
  • Use analytic tools to report on social media and web performance