Reporting to:
Digital content manager
Role purpose:
To write and publish online content for engaging our audiences, including on social media. The post holder will also support larger outreach projects.
Key responsibilities:
Content
- Plan and produce compelling content which brings our mission to our target audiences and makes a lasting impact in supporting our fundraising and communications objectives
- Use a range of innovative formats like infographics, stories, blogs etc. to bring complex stories to the attention of online readers in a more succinct form
- Monitor social media and post updates
- Keep the website up to date
- Support offline events with online copy and live-tweeting
- Update and maintain branding
- Design content optimised for conversion and search engine optimisation
Relationships
- Locate and work with third party organisations and bloggers to promote the organisation
- Liaise with third party organisations when outsourcing design or project development
Long term objectives
- Monitor the performance of the organisation’s content using tools like Google Analytics and make suggestions for improvement
- Ensure consistency in messages coming out from different departments and on different platforms
- Train other members of the organisation in digital skills where possible