The fast pace of digital is equally exciting and dizzying for communicators. More opportunities lay before us than ever before – more adaptations in technology, more ways to connect with audiences and more tools to deliver the work. When the possibilities and changes in digital seem endless, but your time is limited, how do you set your focus?
Seeking inspiration from those further along their digital journey will help. Peers can show you how they are responding to the emerging and recurring challenges and opportunities across the digital spectrum. Also, consider the opinion of experts who have been working with organisations just like yours. Note the trends they’re talking about, the patterns they’re spotlighting and the wisdom they’re offering.
This research will provide the clarity and insight you need to select the digital projects and adaptations that will bring the most value to your organisation. Furthermore, it will likely offer a roadmap that you can adopt and adapt.
We have a wealth of content on digital from peers and experts in the field to inspire you, covering everything from social media and content production to AI, website, and analytics. Here are a few to get you started:
How to create a rich social media context mix that enhances engagement
What’s the secret sauce of social media? This is a question all communicators have been asking since its inception, but one that feels pressing as we witness significant shifts in social media this year.
Robert Swaine from Pal Studios (a creative content studio) believes the answer is a varied social content mix to build and sustain a sense of community. The advice is deceivingly simple: apply a categorisation system for your content to determine your formats and planning, but you’ll be surprised how effective this can be in maximising the results of your digital content.
In this blog post, Robert demonstrates the application by highlighting examples from International Rescue Committee and shares the golden rules for success, so you can try it yourself.
Tips for building your video production strategy
Video is one way to grab user’s attention on your channels, with videos continuing to be a key driver of engagement. If you’re yet to venture into video production, however, it’s understandable that the prospect of it can be downright intimidating or out-of-reach. But engaging videos don’t need big budgets, just a strong strategy and clever execution.
RNLI content editor, James Dwyer shares what to think about when diving into the world of video production by sharing some core principles. This blog will get you on the right footing for your journey with video.
If filmmaking is taking your fancy, be sure to check our filmkit for charities guide.
Social media etiquette for accessibility
You’ve posted captivating content about your cause on social media, but have you checked if everyone can engage with it? Making your social media content accessible means everyone can join in the conversation. Social media gurus at RNIB rightly urge us to all play our part in making social media more inclusive. Social media etiquette for accessibility provides a useful reference list when creating and posting social media content.
If you want to continue to improve in this area, read our accessible comms resource which shares how you can foster more inclusive comms.
Harnessing the power of AI in charity communications
OK – this isn’t technically reading, it’s one of our on-demand recordings, but it had to make the list!
AI is the word of 2023: it feels like it’s both everywhere and elusive. But with a lot of information and tools at your disposal, where do you begin? In June, we sought to investigate this question with a range of expert speakers. The event covered the different types of AI and how to maximise their use, AI’s support in content creation, and the ethical considerations and potential pitfalls to be aware of when using artificial intelligence for your work.
Creating content that matters – using insights in content creation
Data analysis. Love it or loathe it, it’s vital in helping to build a picture of our audiences. In creating content that matters, Liz Grant at We Are MC2 shares how to use data insights as the bedrock for content planning and creation to develop work which deeply connects with users. If you’re looking to shake up how you deliver content or want to do more with data insights, this is one to read.
Join us at our Digital Conference on 8 and 9 November 2023 for even more inspiration. We will be exploring digital from all angles, covering leadership, AI, social media, marketing and PR, websites and analytics. Our range of speakers will share plenty of insights that will help you to shape your digital direction.
Banner Image: Adrienne Andersen on Pexels
