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Direct marketing executive

6 September 2016

Reporting to:

Direct marketing manager

Role purpose:

To work as part of a team to recruit and develop support for our work from members of the public, using both direct dialogue and media like print, radio, and digital. To ensure all our content meets our objectives and the needs of our key audiences, and to supervise a high-quality process from start to finish on each campaign.

Key responsibilities:

  • Taking responsibility for the management of agreed direct marketing campaigns ensuring deadlines and retention targets are met and ensuring content is on-brand
  • Submitting data and media selection requests, preparing results spreadsheets and producing end of campaign reports to discuss with managers and make suggestions for future improvement
  • Helping manage direct mail and email campaigns, including suddenly during a crisis or period of intense media attention
  • Editing and proofreading content and monitoring of social media
  • Liaising with suppliers such as agencies, design, and print & production teams at all stages
  • Liaising with and briefing key internal stakeholders on direct marketing activity
  • Monitoring and controlling income and expenditure budgets for agreed campaigns, identifying discrepancies and ensuring re-forecasts are completed to agreed timescales
  • Using existing and new research to identify new products and opportunities, keeping up to date with competitors’ activities and industry developments through networking and training and acting as an advocate for digital across the organisation
  • Making sure implementation of each campaign is integrated into the organisation’s plans and is technically supported