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Direct marketing officer

15 June 2012

Reporting to:

Direct marketing manager

Role purpose:

As a key member of the direct marketing team this role is responsible for the cost-effective and timely execution of supporter acquisition campaigns from beginning to end to recruit new donors, using a variety of regular giving media

Key responsibilities:

  • To manage the operational day-to-day development and execution of campaigns from beginning to end to generate new donors. Using a variety of media and propositions but primarily focusing on face-to-face and telemarketing
  • To manage relationships with external agencies such as professional fundraising organisations. To manage the development of any campaigns from initial brief through to post campaign analysis, involving managing project schedules, managing any day-to-day queries, setting up new campaigns, managing existing activity, training fundraisers, developing fundraising messages and new fundraising materials
  • To manage the operational relationship with other external agencies such as printers, list brokers, media buyers, payroll giving agencies, fulfilment agencies and telephone agencies as appropriate, to enable effective delivery of campaigns
  • To project manage each fundraising activity according to stringent budgets and tight timetables. To negotiate costs and manage schedules with suppliers and ensure these are adhered to
  • To contribute to the planning process and development of the direct marketing strategy
  • To collate and produce results for each campaign and to provide detailed analysis (including attrition analysis) and recommendations for future campaigns, in order to maximise the income raised for the charity. To create results reporting spreadsheets (including analysis of testing), record and monitor results daily from external agencies and supporter services and to update the team regularly with a summary of campaign performance via team meetings and emails
  • To assist with forecasting and budgeting activities when required
  • To collate and produce written campaign review and results documents (where appropriate) with key findings and recommendations to be taken forward into future campaign activities
  • To produce data selection briefs (where appropriate) following segmentation protocols and definitions and request data from internal departments for supporter recruitment direct marketing activity. Brief all internal departments on campaigns as appropriate
  • To update the direct marketing team schedules, procedures and protocols for supporter acquisition as and when necessary, including the supporter services activity schedule, the supporter acquisition campaign checklists, supporter acquisition reforecast procedures, direct marketing updates, and the bi-weekly, monthly and quarterly results summary sheets
  • To ensure key staff are kept informed and briefed on all upcoming supporter acquisition campaigns
  • To keep abreast of competitor activities by reading fundraising and direct marketing press, by attending sector user group meetings, and also actively making recommendations to the direct marketing team on future improvements and opportunities we could test in the recruitment programme
  • To develop and provide support for other marketing opportunities with other departments including supporter development activity, digital fundraising and community fundraising
  • In the event of a major emergency appeal, to provide assistance/co-ordinate as required, including working unsociable hours if necessary
  • To process and reconcile invoices and maintain spreadsheet record of expenditure on activity, monitoring against budget and flagging variances/discrepancies