This event took place on 16 and 17 November 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
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We brought together some of the sector’s leading lights to explore the latest trends to help your charity thrive in the ever-evolving digital environment so you won’t want to miss out on hearing what they had to say.
Set over two days, there was a mix of inspiring talks, breakout discussions, panel sessions and opportunities to connect with your peers – all of which is being made available on demand post-event. You’ll go back to your desk with loads of helpful tips, techniques and tools from charities both large and small to help you on your digital journey.
Throughout the two days we covered a number of themes. So that you can easily see what may be relevant to you, we highlighted these themes in our programme below. And, of course, some of our talks cover multiple themes!
- Leadership – innovation, horizon scanning and strategy
- Marketing and PR – inspiring campaigns, trends and techniques
- Social media – tools, tips and channels
- Content – ideas to help you create communications that resonate
- Data and analytics – gathering insight and measuring results
- Websites – improving your shop window
About the event
The event was online on 16 – 17 November from 9:30 to 14:30 each day and is now available on demand.
Your ticket gives you access to talks across the two days and beyond with our on demand function, enabling you to catch-up on anything you missed!
Who is this event for?
This event is designed for charity digital, marketing and comms professionals at all levels, and for a variety of budgets – from low to high.
Adeela Warley @adeelawarley
Talk with Q&A: Emerging digital technology and trends
Digital technology is constantly evolving and so is user behaviour. Lucy introduces how recessions change giving habits and other emerging digital technology trends. She demonstrates how you can use innovation to tackle the changing charity landscape by suggesting how to focus your efforts to make the biggest impact, in the cost-of-living crisis. Lucy also showcases how Reason Digital has helped charities like MSI Reproductive Choices, The Trussell Trust and more adapt to a changing environment.
Lucy Bushby @@BushbyLucy
Panel discussion: Harnessing the power of digital to mobilise supporters to defend nature
Since the mini-budget announcement in mid-September 2022, we’ve seen a rapid rise in conservation organisations mobilising supporters by calling out The Government’s #AttackOnNature plans on social media. These organisations have boldly used their channels to call out The Government directly, to mobilise their supporters with clear calls to action, and to campaign for change. These organisations are harnessing the power of digital to get cut-through in a busy newsfeed and media cycle, and they’re linking up with other organisations to strengthen their calls to action. What digital lessons can we learn from them and apply to our own work, no matter our cause?
Madeleine Sugden @madlinsudn
Barnaby Smith @BarnabySmithUK
Rosie Pearson @RosieP4
Tony Whitehead @TonyDartmoor
Talk with Q&A: Digital transformation at Breast Cancer Now
Hear how Breast Cancer Now reframed its approach to digital as a catalyst for organisation-wide transformation. Learn about its ‘hybrid headless’ setup and the user experience principles that keep the transformation project fixed firmly on its vision.
David Hunt @AtypicalDavid
Talk with Q&A: Identifying and solving friction points
Do you know where you are losing people in their customer journey? Can your team identify and improve friction points on your website? Successfully implemented performance campaigns can help charities make the most of existing inbound traffic levels without increasing campaign spending. Fresh Egg shares how fundraising and MarComms teams can positively leverage conversion optimisation, resulting in higher engagement, donations and revenues. Fresh Egg also shares how they helped the RSPCA to empower their own team to improve user experience and increase long-term revenue through optimisation.
Nicky Moody @NickyMoody
Quickfire talk with Q&A: Five top tips to make your social media accessible
Have you considered how accessible your social media content is? In this practical and punchy talk, Holly and Prue from the social media team at RNIB, explore what accessibility looks like and why you should implement it into your social media strategy. Additionally, they offer five quick and easy ways to make your posts more accessible.
Holly Tuke @lifeofablindgrl
Talk with Q&A: Algorithm Schmalgorithm – stop all the changes, I can’t keep up!
If you find yourself constantly chasing your tail, trying to keep up with the numerous updates to algorithms across all the social media channels, you are not alone! Farrah regularly helps charities and non-profits get more support, donations and loyalty through digital, all while navigating social media changes.
In this insightful session, Farrah shares loads of practical tips on staying up-to-date, managing social media algorithm changes, and reaching the people most important to you – all in the time you have available. You’ll be able to cut through the noise and keep your social channels thriving, and ultimately feel more in control of your social media game.
Farrah Owens @SparkPlugFarrah
Talk with Q&A: Closing the gap: practical tips for upskilling colleagues in digital marketing
The Open University’s Business Barometer 2022, found over three-quarters (78%) of organisations are seeing reduced output, profitability, or growth due to the impact of the current digital skills shortages. Hear from Dani Hughes, head of digital engagement at GOSH, about how she has trained over 100 colleagues in the fundamentals of digital marketing through workshops, reverse mentoring for senior leadership teams, interactive learning modules and more. The Data and Marketing Association (DMA) is advocating for ‘Micro-upskilling’ – the committing of as little as one hour a week per employee. Could this be how you close the gap?
Dani Hughes @hughesy_dani
Close and launch of pre-recorded presentations
Adeela Warley @adeelawarley
Pre-recorded presentations to view at your leisure:
Is ‘fully accessible’ really possible in digital?
Well, the truth is Blind Veterans UK doesn’t know, but they’re working on it. In this session, you’ll hear from Mark on how accessible design was the starting principle of their Digital Roadmap Programme. Working with an agency, Blind Veterans UK produced a responsive website with both accessibility and usability at its core. The new website had a challenging brief – it needed to onboard new beneficiaries online, provide a place for digital service delivery, as well as optimise income. Mark will also share his insights and tips for taking on a digital accessibility project like this.
Mark Whatham @markwhatham
Beyond listening - how to harness social media data for better insight
People don’t talk to researchers the way they talk to each other, which is why social data is so important. It’s a chance to observe what really matters to people. But we need more than pretty dashboards and superficial metrics. We need something that will help us to think creatively, innovatively and strategically. But where do you start? In this session, we’ll explore how charities can conduct deep qualitative analyses of online conversations to get more comprehensive and true-to-life insights about customers and their world.
Rise of the humans - Can AI and automation help humanise work?
In this talk, Ben reimagines a future where charities use technology to run routine, time-consuming processes to free up staff time to do more in the areas that really count. Ben shares the inside story on how the British Red Cross has been experimenting with new technology to do just this. Tune in to hear the learnings from this project.
Beyond vanity metrics on social: what does success really look like?
Likes. Shares. Mentions. Followers. Reach. Our social channels provide us with lots of data – but what does it all mean? In this talk, Dan and Rebecca will explore how we can best measure our efforts on social media, going beyond the vanity metrics. But more importantly, they will cover what controls each of these key metrics, how algorithms affect your ability to grow and scale; and what you can do to maximise the value you receive from social.
Adeela Warley @adeelawarley
Live Q&A: How technology can help organisations adapt and thrive
Dave Harris, head of products for Charities at Torchbox, hosts a live Q&A with Francis Bacon, assistant director of digital services and change at Samaritans, and Jim Sanders, director of innovation and transformation at RNIB.
They discuss how they’re using technology and new ways of working to transform operations and deliver services, to adapt to challenges and make the most of resources during tough financial times. Francis and Jim share learnings from their transformation programmes, focusing on the importance of vision, research, user engagement, and product strategy, to help you prioritise what to work on to meet your users’ needs and organisational goals.
Dave Harris @djharris
Francis Bacon @andeggs
Talk with Q&A: How TikTok can work for your charity – learnings from the RNLI
The Royal National Lifeboat Institution (RNLI) gained more than 100,000 new followers and 4 million views within days of launching their TikTok channel in July 2022. Their instant success on TikTok also propelled them towards reaching 1 million followers across Facebook, Twitter, Instagram, LinkedIn and now TikTok.
In this session, Athar and his team share how the RNLI launched their TikTok channel, their tips for success, and insights to help you better understand if TikTok could work for your charity too.
Talk with Q&A: Using data to articulate a story across comms channels
Citizens Advice has a lot of data. With over 2.5 million clients using their one-to-one services, and over 40 million pageviews a year on their website, they know a lot about the problems people are facing in their lives every day. But how can they make sense of all that data internally and use it inform their comms?
Over the last three years, Citizens Advice has been changing how it uses data for making internal decisions and influencing external policy makers. Tom shares how they’ve made that journey, the lessons learned along the way, and how they use data to articulate stories across comms channels at Citizens Advice.
Tom MacInnes @tommacinnes
Talk with Q&A: Data matters
If you want to develop meaningful relationships with your supporters, what do you really need to know about them? In this session, Claire looks at the most important data of all – what your supporters have actually done. Through case studies from Shelter and others, Claire looks at the benefits – and challenges – of capturing, caring for and managing this information well.
Claire Donner @more_onion
Talk with Q&A: How WaterAid's new social strategy helped them stand out and stay relevant
In this talk, WaterAid shares the strategy behind their latest social media content. They explore how the team have leveraged the latest social media functionality and trends, along with timely world conversations and a strong tone of voice, to connect people to their cause and add value to their followers’ lives.
Drawing on examples from their recently award-nominated #BestSeatInTheHouse campaign, their sector-leading TikTok channel and news-based video content, they highlight how this new approach has achieved record reach, strong growth and numerous shared opportunities.
Alicia Robinson @lisha_rob
Nick Chowdrey @nickchef88
Talk with Q&A: Driving impact with collaboration: HDR UK's 5 top tips for delivering integrated, audience-led campaigns
Collaboration is key for small teams to deliver large impact. Hear from Health Data Research UK (HDR UK) as they discuss their recent campaign “Data Saves Lives: Mental Health” and the collaborative approach taken to engage the public in how data can be used to reduce inequalities in people with mental health conditions. Discover the value of integrating campaigns not only across channels, but across an organisation and external collaborators.
Stephanie Parrott @steph_parrott
Close and launch of pre-recorded presentations
Adeela Warley @adeelawarley
Pre-recorded presentations to view at your leisure:
Using digital to reach new audiences and improve health inequalities
A core aim of Bliss’ 2022-25 strategy is to address health inequality in neonatal care. Sarah will share how this has fundamentally changed Bliss’ approach to digital work – from website developments to day-to-day updates, digital projects and user research. Tune in to hear about practical examples, future plans and ideas, as well as challenges and lessons to learn from.
Sarah Rughoonundon @SarahRughoo
Practical tips for digital sustainability
For most charities, their website is their shop window and one of their most vital communications channels. Yet websites can be highly polluting and the internet is responsible for producing around 2% of the overall CO2 emissions. So it’s important to us, as communicators, to take steps to minimise the environmental impact of our digital presence. In this talk, Sepas offered his tips for how we can make our websites more sustainable. Whether you’re relaunching your website or optimising your current one, there are simple things that you can do to make a big impact.
Cryptocurrency - Philanthropy & fundraising lessons learned
Have you ever wondered if your charity could benefit from crypto philanthropy? In her talk, Karlyn shares her charity’s first foray into crypto philanthropy. She shares their key learnings as well as their hopes for the future. Don’t miss this brilliant talk if you’d like to learn more about how to get started.
Charity 2035: the impact of emerging technology on civil society
It is becoming increasingly clear that charities need to explore emerging technologies – planning strategically for the future. In his talk, Rhodri explores the impact of emerging tech on civil society through the lens of philanthropy and charitable giving. Tune in if you’d like to think through where our sector might go next.
Rhodri Davies @Rhodri_H_Davies
At Reason Digital, we partner with charities to combat society’s biggest issues with award-winning digital innovation. Together, we create lasting social good. We are an award-winning social enterprise that partners with organisations that care, to create digital tools alongside people with lived experience.
Together, we create lasting social good. Our team of 50 tech for good experts get up in the morning to change lives with digital and solve problems that actually matter. We work with charities and other pro-social organisations to support them in developing digital solutions and strategy with one goal – to improve the lives of the people they serve.
More onion is a digital mobilisation agency. We work exclusively with progressive non-profits to deliver high-impact communications, campaigns and fundraising through both our expert consultancy and our powerful mobilisation platform, Impact Stack.
We won’t just follow a brief to deliver what you’ve asked for; whether it’s engagement actions, supporter journeys or lead generation, we’ll work collaboratively with you to understand and deliver what you need.
We have trained hundreds of charity professionals in campaigning and fundraising skills and supported the digital transformation of multiple teams. Since 2008 we have delivered over 1000 projects for clients across Europe, including award-winning work.
Torchbox is an employee-owned digital agency working with not-for-profit and public sector organisations in the UK and around the world.
We design and build digital products and large content-managed websites, we’re the founding developers of Wagtail CMS, and we deliver record-breaking campaigns across the digital marketing spectrum.
Fresh Egg has over 20 years’ experience working with organisations at various stages of their digital transformation. Two decades in the game has seen us adapt and evolve to ride the ever-changing digital wave and hone our craft into what it is today – experience-led digital marketing with the customer journey at its heart. We have extensive experience working with charities and NFP organisations and can assist in the following areas: SEO/content strategy, PPC (including Grants) consultancy, CRO, analytics/data consultancy, CX discovery, audience/user research, experience design, in-housing, and digital strategy consultancy.
Digital Delegate Bag Sponsors
StrawberrySocial is a company where experience is the ‘boss’. Many of us have been in social for 16+ years. As such, we specialise in risk management for charities, brands and agencies. We provide a flexible 24/7 community management moderation service (Facebook Challenge Groups a speciality!).
Our team is knowledgeable in the specific needs of charity communities; moderating content, risk assessment and management, sign-posting help, crisis escalation, child safety and protecting the community. We can also do audits, workflows and guidelines – plus run due diligence reporting on influencers.
Pixeled Eggs make websites that are built to last, helping organisations spark and grow long-lasting, valuable relationships. What sets us apart is the focus on creating engaging websites that are usable, findable and trackable.
Over the past 10 years we have worked with over 30 charities to help them become a more digital organisation, regardless of their reach, size or income. Some of our clients include Missing People, The Royal Foundation, Diabetes UK, Barrow Cadbury Trust, ONE, Queen’s Green Canopy and The Disabilities Trust.
As a Certified B Corp, our aim is to help charities build high-performance websites with a lower carbon footprint.
Tweets from the event: